Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Why companies skip user research — and what it costs them. Four internal blockers, and what's actually driving them.
Customer interviews reveal what analytics can't: why buyers decide the way they do. A guide to running them well in a B2B context.
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...
Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...