Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Many companies skip user research and pay the price. Learn why it’s overlooked, what it costs your business, and how to build a research-first...
Should you trust the numbers or your gut? Explore the balance between data and intuition in marketing and learn how to make smarter, faster...
Part 2 of the content rethink: Learn what to do instead of churning out content. Build a focused content marketing strategy that drives real results.
More content ≠ better results. Learn why your content marketing strategy needs focus, not volume—and how to create content that drives real impact.
Master customer interviews with this guide for marketers and business owners. Learn how to get valuable insights to shape better products, messaging,...