THE NEWSLETTER
Notes on messaging, positioning, and the revenue problems hiding underneath them
You don’t need weekly marketing tips. You probably already have enough advice.
This newsletter is a slower, more practical look at the patterns behind stalled launches, unclear positioning, weak messaging, and sales friction — especially in B2B companies where the problem is rarely just “marketing.”
I write twice a month about customer understanding, positioning, messaging, and the commercial signals teams often miss until growth starts slowing down.
Previous notes
The sales rep who couldn't be replaced
When one person carries the whole story, the business is more fragile than it looks.
Why sales hates your new slide deck
Marketing built it. Sales ignored it. The reason is more uncomfortable than you'd think.
That 2026 rebrand on your roadmap?
Most rebrands fix the surface. The ones that work start with what customers actually think.