Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Vague B2B copy is rarely a writing problem. Here are four questions that reveal what’s actually missing, and why answering them honestly is harder...
Most companies cleaning up their data before using AI are solving half the problem. Here's the layer that's still being skipped.
When the sales pitch only works when the founder tells it, the problem isn't the team. It's a story that was never properly documented. Here's what...
95% of new products fail. The most common cause isn't the product — it's messaging built for the wrong buyer at the wrong stage.
Most product launches go out with messaging the team already knows isn't right. Here's what the internal fight looks like and what to do when you...
Sales and marketing misalignment is operational, not cultural. Here's what it costs and how a research-driven messaging framework fixes it.