Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
Stay connected and receive a monthly newsletter with highlights and new insights — subscribe here.
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Part 2 of the content rethink: Learn what to do instead of churning out content. Build a focused content marketing strategy that drives real results.
More content ≠ better results. Learn why your content marketing strategy needs focus, not volume—and how to create content that drives real impact.