Why Customer Interviews Are Harder Than They Look — And Why They’re Worth It
Customer interviews seem simple — but they’re not. Learn why they’re harder than you think and how to run them for real insight.
Original Research: The Secret Weapon for SEO and AI Search in 2025
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Grace Windsor
Jul 23, 2025
10-Point Research Checklist: How to Tell If You’re Doing Real Customer Research
Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Grace Windsor
Jul 9, 2025
Everyone's a Researcher Now? Why AI Alone Won't Get You to Real Customer Insight
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Grace Windsor
Jun 18, 2025
Bias in User Research: How to Spot It, Reduce It, and Do Better Work
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Grace Windsor
Jun 4, 2025
How to Write a Research Hypothesis That Makes Your User Research Count
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Grace Windsor
May 8, 2025