Stop avoiding customer research: It's costing your business
Don't let fear of customer feedback stop you. Learn why research feels flawed, how to fix your interview process, and why insight is essential to...
You can’t afford to guess: How to prove the ROI of customer research
Justify the investment in customer research by proving its ROI. Get stats, a 4-step framework, and learn lean methods to get insights on any budget.
Grace Windsor
Sep 10, 2025
Why Customer Interviews Are Harder Than They Look — And Why They’re Worth It
Customer interviews seem simple — but they’re not. Learn why they’re harder than you think and how to run them for real insight.
Grace Windsor
Aug 6, 2025
Original Research: The Secret Weapon for SEO and AI Search in 2025
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Grace Windsor
Jul 23, 2025
10-Point Research Checklist: How to Tell If You’re Doing Real Customer Research
Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Grace Windsor
Jul 9, 2025
Everyone's a Researcher Now? Why AI Alone Won't Get You to Real Customer Insight
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Grace Windsor
Jun 18, 2025