Get your one-page messaging framework
A simple messaging toolkit to help you define what you do, who you help, and why it matters—without overthinking every word.
Whether you're prepping for a campaign, refreshing your website, or struggling to say what makes you different, this is your starting point.
Fast to fill in. Built to grow with you.
What's included
This isn’t a blank template or a brand book you’ll never open again. It’s a fast, focused tool to help you make clear decisions about how you show up—and start using your message straight away.
You’ll get:- A one-page messaging framework: Define your offer, positioning, and value clearly—on a single page that’s easy to share and reference.
- Prompts and examples: Fill it in fast with guided questions and real-world examples.
- Ready-to-use templates: Put your messaging into action immediately with a plug-and-play elevator pitch, a mini brand voice guide, and a simple persona card.
- A quick rollout planner: Know exactly where and how to update your website, social, and marketing materials without getting bogged down.
This is the foundation you can build on—whether you’re refreshing your strategy, planning a rebrand, or just need to finally say what you do in a way that clicks.
Why messaging matters
Your messaging is the foundation of your brand. It shapes how people understand what you do, why it matters, and whether they trust you.
It shows up everywhere—your website, sales materials, social posts, ads, and onboarding flows. Strong messaging builds clarity, trust, and action.
Weak messaging leads to confusion, lost leads, and constant rewriting.
This toolkit helps you get the words right before you waste time or budget on tactics that miss the mark.
This messaging framework is made for....
- Freelancers and consultants refining their service offer or website
- Marketing leads or founders planning a relaunch, campaign, or new positioning
- Small teams who need alignment before they brief a writer, designer, or agency
- Anyone who’s looked at a 40-slide brand doc and thought: “There has to be a simpler way.”