The one-page messaging framework for busy teams
Marketing teams are stretched thin. You’re juggling campaigns, launches, and rebrands, and messaging often gets lost in the shuffle.
This one-page template gives you a structured, practical way to define your positioning, value, and core messaging, without a long workshop or endless debates.
What's included
Everything you need to communicate your brand clearly and consistently:
You’ll get an easy-to-complete template covering:- What we do: A concise description of your product or service and the outcome it delivers.
- Positioning statement: Define who you serve, what problem you solve, and what makes you different.
- Value proposition: Highlight the one big reason customers choose you — benefits, not features.
- Tagline: A short, memorable line that sticks. Think of it as your verbal logo.
- Boilerplates: Use for bios, footers, intros, proposals and PR.
- Voice & tone guide: Define how your brand sounds so your messaging is consistent, whether internal or external.
- Audience messaging: Match each audience segment with the key value they care about most.
Plus. you'll also receive a set of bonus templates to help you implement your new messaging:
- Elevator pitch template
- Customer persona quick-reference card
- Brand voice checklist
- Plain-language / clarity check
- Simple marketing rollout planner
Who this template helps
- B2B marketing teams managing multiple priorities
- Heads of Marketing, Directors, and Marketing Managers
- Product marketing teams launching new features or entering new markets
- Teams preparing for a rebrand or market repositioning
- Teams that need fast, actionable clarity — without extra meetings
Why this one-page messaging template works
This isn’t a “fun exercise.” It’s a practical tool built for real constraints: limited time, too many stakeholders, and a long queue of competing priorities.
- It forces difficult decisions early. No more vague value props or trying to be everything to everyone. The structure pushes you to get specific.
- It puts the customer at the centre. You define the problem, outcome, and value from their perspective — which stops internal opinions from dominating.
- It reduces decision friction. Once you have the core message agreed, reviews move faster and campaigns get out the door sooner.
- It scales across channels. The template gives you language that works for web, sales decks, product pages, campaigns, and onboarding — without rewriting from scratch.
- It becomes a reusable anchor for your team. Every new launch, feature, or campaign plugs into it. No more reinventing the wheel each quarter.