Your Fractional Partner in Research & Marketing
I provide the strategic thinking and hands-on support you need, right when you need it. I'll get to the heart of what your customers want and create a marketing plan that builds real momentum for your business.
What I can help with
You're a growing team with big ambitions, but you're facing a common challenge: underperforming messaging, a fuzzy brand story, or a launch that just isn't landing. The last thing you need is a bloated research report or a one-size-fits-all strategy. You need a path forward that's clear, actionable, and ready to go. I'm here to provide that direction.
By combining deep customer research with a marketer's perspective, I provide practical insights you can use immediately. We'll uncover what your customers truly care about, and then I’ll help you translate that into a marketing strategy that resonates and drives results. It's about getting to the "why" and then building a plan around it.
I offer flexible support to fit your needs, from a focused project to ongoing partnership.
Strategic Research
I run with customer interviews, competitor audits, and messaging tests to provide clear insights for rebrands, product launches, content campaigns, or go-to-market strategy.
Marketing Strategy
I define your brand story, positioning, and go-to-market roadmap to ensure your campaigns connect with your audience and drive real business momentum.
Growth Partner
I act as a dedicated partner for a set number of hours per month, providing continuous strategic guidance, leading key projects, and helping you spot new opportunities as they arise.
How it Works
- A clear conversation We’ll start with a conversation to understand your goals.
- Your custom plan I’ll propose a custom plan that outlines the research, strategy, and deliverables you'll receive.
- Ready to go From there, I get to work, handling all the details and keeping you informed so you can stay focused on your business. The result is a strategic plan or set of deliverables, ready for you to use.
White-label research services for agencies and consultants
I partner with consultants, fractional CMOs, and agencies who want to deliver stronger client work, upsell strategy services, or take on bigger projects — without stretching themselves thin.
I run the research — interviews, surveys, analysis — and turn it into insight you can use. I fit into your process, bring strategic thinking, and get it done with zero hand-holding.
Great for:
- Brand strategy, positioning, and messaging projects
- Go-to-market and product launch support
- Customer insight phases in rebrands or new market entry
- Strategic audits and discovery work
- Ongoing research capacity for retainer clients
Includes:
- Customer interviews, surveys, and desk research
- Insight summaries, workshop-ready decks, and recommendations
- Strategic input, messaging frameworks, and planning support
- Flexible delivery: white-labeled or collaborative
Learn more about my services
What kinds of projects can you help with?
I provide support for a wide range of initiatives, including brand messaging and positioning, go-to-market strategy, product launches, content strategy, and customer-focused campaign planning.
Not sure what you need yet? That’s totally fine — we’ll figure it out together.
Where do you work from? Can we meet in person?
How much do your services cost?
Do you offer ongoing support?
Yes. Many clients engage me as a Fractional Partner for a set number of hours per month to provide consistent strategic support for their team.
Can you help implement the work too?
Yes. I can write messaging and content, brief other creatives, manage timelines, or just keep things moving—depending on what you need.
How do you work with agencies and consultants?
I offer flexible models, including white-label, behind-the-scenes, or collaborative partnerships.
I can act as an extension of your team to provide deep customer research and strategic support for your clients.