Clear, practical marketing services for growing teams
I help busy teams shape better campaigns, make smarter decisions, and tell a story that actually connects — with the right support at the right time.
What I can help with
You’ve got plenty on your plate — and you don’t need another vague strategy deck.
I help you shape your strategy, sharpen your message, and get your marketing moving. You bring the goals and context; I bring structure, insight, and support. Together, we’ll build something that works — and feels right to share with your team.
You can bring me in for a one-off project, ongoing support, or as a part-time strategist — whatever fits your pace and priorities. Then we’ll build the right mix of research, messaging, and delivery to get results.
Messaging & Positioning
Clarify what you do — and why it matters.
Typically includes:- Messaging framework + value prop
- Website or campaign copy
- Internal messaging guides
Audience & Personas
Know who you’re talking to—and what they need.
Typically includes:- Customer interviews and surveys
- Personas, journey maps, and buying triggers
- Market and competitor analysis
Sales Enablement
Support your sales team with tools that make it easier to close.
Typically includes:- Sales messaging and positioning
- Sales decks and one-pagers
- Objection-handling scripts and FAQs
- Training workshops
Go-to-Market Strategy
Launch with clarity and confidence — not chaos.
Typically includes:- Plans for new services or markets
- ICP and segmentation
- Offer development and messaging
- Channel planning
Campaign Planning
Create campaigns that drive leads, not just likes.
Typically includes:- Campaign planning and messaging
- Content calendars and ideas
- Articles, guides, email copy
- Content or website audits
AI for Marketing
Use AI tools without losing your voice or wasting time.
Best for:- AI-powered marketing workflows
- Prompt writing and prompt libraries
- Team training sessions or 1:1 support
- Internal AI playbooks and guidelines
Strategy + Research Services
Insight, strategy, and execution — all from one partner.
- Repositioning or rebranding
- Launching new products or services
- Refreshing outdated messaging
- Entering new markets
See the results for yourself
Curious about the impact of clear messaging? Discover how I helped three companies refine their positioning, brand story, collateral, and visual identity, leading to streamlined marketing strategies, improved lead quality, and faster sales cycles.
Learn more about my marketing services
What kinds of projects can you help with?
I support small teams, consultants, and founders with a mix of strategy, research, and execution — from quick-turn projects to longer-term support.
Here’s what that can look like:
- Refreshing your brand or repositioning your offer
- Launching a new product or entering a new market
- Clarifying your messaging or updating website copy
- Planning campaigns or shaping your content strategy
- Running customer interviews or surveys
- Acting as a part-time strategist alongside your team
Not sure what you need yet? That’s totally fine — we’ll figure it out together.
Where do you work from? Can we meet in person?
What does “fractional” support mean?
How do you usually work with clients?
Some clients book me for a specific project (like a messaging refresh or audit). Others bring me in on a monthly basis to help with campaigns, content, or planning.
Sessions can be run online or in person (in Galway). We'll shape the setup based on what’s most helpful for your team.
Can you help implement the work too?
Yes. I can write messaging and content, brief other creatives, manage timelines, or just keep things moving—depending on what you need.
How much does it cost?
It depends on the scope and type of support. After a quick call, I’ll recommend the best approach and send a clear proposal.