Smarter marketing support for busy teams
From customer research to messaging and campaigns, I help marketing teams, founders, and consultants make smarter decisions and move faster.
Whether you need a sharp one-off project or part-time strategic support, I bring together research, strategy, and hands-on help — so you can stop second-guessing and start making progress.
What I can help with
You can book a one-off project, set up ongoing support, or bring me in as a part-time strategist. Every engagement starts with your goals — then we build the right mix of research, strategy, and execution to get you there.
Messaging & Positioning
Clarify what you do — and why it matters.
Get clear, consistent messaging that connects with the right people.
Typically includes:- Messaging framework + value prop
- Website or campaign copy
- Internal messaging guides
Audience & Personas
Know who you’re talking to—and what they need.
Turn audience insight into marketing that’s grounded, not guessed.
Typically includes:- Customer interviews and surveys
- Personas, journey maps, and buying triggers
- Market and competitor analysis
Campaign Strategy
Plan marketing that actually gets seen — and gets results.
Whether it’s a product launch or an always-on content engine, I help you focus.
Typically includes:- Campaign planning and messaging
- Editorial calendars and content ideas
- Content creation, including articles, guides, and email
- Website or content audits (SEO, blog, structure)
Fractional Marketing Support
Experienced help, without the full-time hire.
Ongoing support for busy teams who need direction, clarity, or an extra set of hands.
Typically includes:- Weekly or monthly strategy check-ins
- Feedback on plans, copy, or campaigns
- Team coaching or junior marketer support
- Can also lead small projects or manage creative briefs
Strategy + Research Services
One partner. Insight, strategy, and execution — all covered.
For rebrands, product launches, new markets, or messaging overhauls — I offer an end-to-end solution. That means I handle the research to uncover what matters, turn it into a clear, focused strategy, and help you bring it to life across your brand and campaigns.
No handoffs. No gaps. Just one partner who gets the full picture and knows how to move it forward.
Best for:- Repositioning or rebranding
- Launching a new product or service
- Refreshing outdated messaging
- Entering a new market
- Aligning teams around a new direction or narrative
See the results for yourself
Curious about the impact of clear messaging? Discover how I helped three companies refine their positioning, brand story, collateral, and visual identity, leading to streamlined marketing strategies, improved lead quality, and faster sales cycles.
Learn more about my marketing services
What kinds of projects can you help with?
I support small teams, consultants, and founders with a mix of strategy, research, and execution — from quick-turn projects to longer-term support.
Typical projects include:
- Repositioning or rebranding
- Launching a new product or entering a new market
- Clarifying messaging or updating website copy
- Planning campaigns or building a content strategy
- Running customer interviews or surveys
- Acting as a fractional strategist to support internal teams
- If you’re not sure what you need yet, that’s fine — we’ll figure it out together.
Where do you work from? Can we meet in person?
What does “fractional” support mean?
How do you usually work with clients?
Some clients book me for a specific project (like a messaging refresh or audit). Others bring me in on a monthly basis to help with campaigns, content, or planning.
Sessions can be run online or in person (in Galway). We'll shape the setup based on what’s most helpful for your team.
Can you help implement the work too?
Yes. I can write messaging and content, brief other creatives, manage timelines, or just keep things moving—depending on what you need.
How much does it cost?
It depends on the scope and type of support. After a quick call, I’ll recommend the best approach and send a clear proposal.