About me

I've spent fifteen years being the person businesses call when something isn't working and nobody can say why.

I've worked across B2B SaaS, agencies, non-profits, and the public sector — always as the person handed the problem nobody else could diagnose. Different industries, same pattern underneath.

I've been on your side of the table too. I know what it's like to be accountable for the strategy and responsible for the execution at the same time. Everything I produce is designed to be picked up and used the next morning — not filed.

Outside work

Based in Galway. Sci-fi and horror, yoga, walking my dog. Strong opinions about 90s pop. My comfort film is The Mummy (1999) and I won't be taking questions.