Interactive demo: Customer research beyond the PDF

You commission research. It gets delivered in a deck or a report. Then what?

If your team re-reads 40 pages every time they need an insight, or findings get discussed once then forgotten, the research isn't doing its job.

This demo follows the same process I use with clients—demonstrated through a lightweight buyer journey study combining Reddit and secondary research. Explore it and see what's possible when research goes beyond a PDF.

AmpliStory Interactive Research Demo

Explore the research

The subject is houseplants. The format works for messaging, buyer's journey mapping, new product launches, sales enablement—any research where your goal is clarity, alignment, and usability, not just documentation.

Instead of a static report, you get three entry points:

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The case study

How the research was done: process, synthesis, AI tools, and what I was looking for.

Read the post

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The research repository

Where the research lives: every insight tagged and connected to evidence, searchable and reusable.

Explore the insights

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An interactive AI guide

Navigate by journey stage, explore findings from multiple viewpoints, and search the data.

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Ready to work together?

My process

Every research project moves through discovery, insights, story development, and handover—making sure your team can actually use what's been delivered.

I use Dovetail as a living repository where all the data, quotes, and tags live. It's searchable, structured, and doesn't disappear after delivery.

A repository alone isn't enough. I use interactive guides, built with Claude AI, that let you explore the research from multiple viewpoints and by the lens that's most useful to your question.

When research is built for use

Not every project needs all of these formats. The point of the demo is to show what changes when research is designed to be accessible, not just delivered.

A repository keeps the data structured and reusable. Interactive tools make insights navigable—so your team can find what they need without hunting through reports.

When everyone can access customer insights easily, decisions get faster and more aligned. Research becomes something the whole business uses, not just marketing.

Brands I've worked for and with