Customer Research for Agencies and Consultants

I partner with consultants and small agencies to deliver sharp, credible customer insights, without adding hours of research to your plate.

Whether you’re building a strategy, leading a rebrand, or helping a client rethink their messaging, I'm your trusted research partner.

Customer Research for Agencies and Consultants

Flexible research services 

You lead the strategy. But when a project needs deeper customer insight—interviews, surveys, competitor audits—it helps to have someone who can jump in fast, ask the right questions, and deliver clear answers your clients can act on.

That’s where I come in. I work with consultants and small agencies to run research that strengthens your client recommendations and makes your service stand out.

I plug into your process and take research off your plate. That might look like:

Interviews

Conversations with relevant internal and external stakeholders, turned into clear, actionable insight summaries.

Stakeholder Engagement

Workshops, interviews, or surveys with leadership and internal teams to align around goals, audience, and positioning.

 

 



 

Surveys

Designed, distributed, and analysed to uncover trends and validate direction

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Secondary Research

Industry and market research, distilled into clear implications for your client’s strategy.

Internal Data Review

Customer feedback, sales calls, and CRM notes, turned into patterns and insights you can use.

 

 



 

Messaging tests

User feedback on new ideas before you take them to market. 

 

 



 

Persona Validation

Define key segments and validate personas with real data. 

 

 



 

Competitor Audits

Sharp analysis of positioning, content, and category trends. 

 

 



 

Insight reports 

Actionable reports that frame research findings into a clear, compelling narrative your client can act on. 

 

 



 

Why work with me

I bring a mix of strategic marketing experience and research expertise that’s grounded in both practice and perspective.

With 14 years in agency and in-house roles, I know how to deliver research that fits the realities of client work — clear, credible, and easy to use. I’ve led customer interviews, brand workshops, and strategic planning across industries from logistics and healthcare to SaaS and retail.

What sets my approach apart is my background beyond marketing:

  • A degree in Anthropology means I’m trained to uncover what really drives people.
  • A PhD in English sharpened my ability to spot patterns, ask better questions, and communicate insights clearly.
  • A Diploma in Business Analytics brings structure and rigour to how I work with data and turn it into action.

 

The result? Research that’s thoughtful, well-rounded, and ready to support better decisions.

Explore my previous projects and clients 

Grace Windsor AmpliStory

How does this work? 

This isn’t a rigid, one-size-fits-all offer. I’ll tailor the support based on what you need, whether that’s running interviews, packaging up insight reports, or acting as your behind-the-scenes research arm.

You stay in control of the client relationship. I support your process with clear, credible insights that make your work even sharper.

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Delivery Options

  • White-label: I work directly with your client, but everything is delivered under your brand. I can join calls, present findings, and contribute as part of your team.
  • Behind-the-scenes: I stay invisible. You handle the client relationship, and I support you privately with research, insights, and deliverables. 
  • Collaborative: We show up as a team. Shared branding, shared input. Ideal for long-term partnerships or when your client values direct access to research expertise.
 

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When to bring me in

Most consultants work me in to support:

  • Brand strategy or repositioning
  • Go-to-market audits and launch planning
  • Messaging or content strategy
  • UX and product research support
  • Strategic planning or growth audits