Customer research for smarter decisions 

You’re about to make a big decision—launching a product, overhauling your positioning, or refining your go-to-market strategy. The last thing you need is guesswork.

I bring together product research, marketing strategy, and data analysis to deliver fast, focused insights, so you can reduce risk, clarify direction, and move forward with confidence.

AmpliStory Go-to-Market Accelerator

Why invest in customer research? 

Strong research doesn’t just uncover what customers think. It can inform every business decision. Whether you're building something new or stuck in internal debates, customer insight helps you move faster with less risk.

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Who I work with?

  • Founders: Validate what to build next and why customers buy.
  • Product leaders: Shape roadmaps with user needs.
  • Marketing managers: Fix messaging that isn’t converting and sharpen targeting.

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When do you need research? 

  • Planning a launch or GTM refresh
  • Rebranding or repositioning
  • Struggling with unclear messaging or low conversion
  • Debating direction without real customer input
  • Lacking time, tools, or capacity to run research in-house.

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Why it works?

You get real insights from real customers, fast. This is applied research with clear business value.

  • Relevant Methods: I use proven UX, product, and marketing research techniques like user interviews, usability testing, and message validation.
  • Results You Can Use: Every insight connects directly to product decisions, messaging opportunities, or go-to-market strategy.
  • End-to-End Execution: I handle the process, so your team can focus on what’s next
  • Strategic Rigour: My background spans brand, product, and data, ensuring research turns into results

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What methods do I use? 

Research is tailored to your goals, timeline, and team:

  • User interviews 
  • Internal interviews
  • Surveys 
  • Jobs-to-be-done customer research
  • Message testing + A/B validation
  • Competitor and market analysis
  • Usability testing + user journey mapping
  • Desktop research + internal data analysis.


Choose the right research approach for your business

Customer research doesn't need to be slow or complex. Whether you need fast insights, an in-depth analysis, or a fully customised approach, I offer research solutions designed for B2B teams that need answers, quickly and effectively.

Customer Research Sprint

  • Quick insights to guide marketing and sales decisions fast.

  • Best for: Small businesses and teams needing fast, focused insights.

  • Timelines: 1-2 weeks.

  • Fees: €1,950.

  • Process:

    • 5-8 customer interviews

    • A short customer survey to validate key insights

    • A one-page summary with key takeaways.




Deep Insights Package

  • A mix of qualitative and quantitative data to refine messaging, marketing, and product decisions.
  • Best for: Businesses making strategic marketing or product decisions.
  • Timeline: 4-6 weeks.
  • Fees: €5,200.
  • Process:
    • 5-8 customer interviews
    • Customer survey 
    • Competitive & market research
    • Customer personas & messaging recommendations
    • A detailed research report
    • 1-hour strategy session.

 

 



 

Custom Research Plan

  • A fully tailored research approach designed for companies with unique customer insights needs.

  • Best for: Businesses with ongoing research needs or complex customer challenges.
  • Timelines and fees: Tailored to your project. 
  • Process:
    • Custom research plan
    • Qualitative & quantitative mix
    • Stakeholder interviews & workshops
    • A detailed research report
    • 1-2 internal strategy sessions. 

 

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See the results for yourself

Curious about the power of customer research? See how I helped small businesses uncover real customer insights, leading to stronger messaging, more effective marketing strategies, and faster decision-making.


View Success Stories

Why work with me

I bring a mix of strategic marketing experience and research expertise that’s grounded in both practice and perspective.

With 14 years in agency and in-house roles, I know how to deliver research that fits the realities of client work — clear, credible, and easy to use. I’ve led customer interviews, brand workshops, and strategic planning across industries from logistics and healthcare to SaaS and retail.

What sets my approach apart is my background beyond marketing:

  • A degree in Anthropology means I’m trained to uncover what really drives people.
  • A PhD in English sharpened my ability to spot patterns, ask better questions, and communicate insights clearly.
  • A Diploma in Business Analytics brings structure and rigour to how I work with data and turn it into action.

 

The result? Research that’s thoughtful, well-rounded, and ready to support better decisions.

Explore my previous projects and clients 

Grace Windsor AmpliStory
FAQ

Learn more about my research services 

How do I know which research option is right for me?

If you need quick insights, start with the Customer Research Sprint.

If you're making bigger strategic moves, the Full Research Package is a better fit.

If none of these fit, we’ll create a Custom Research Plan for you.

How much do your research services cost?

Pricing reflects the depth of research and time required to deliver high-quality insights.

  • Customer Research Sprint (€1,950): A fast, focused research process completed in 1-2 weeks, including interviews, surveys, and a one-page insights summary.
  • Full Research Package (€5,200): A comprehensive research project over 4-6 weeks, combining customer interviews, surveys, competitor research, and strategic recommendations.
  • Custom Research: Pricing varies based on scope, methodology, and business needs.

 

How long does the research take?

  • Sprint: 1-2 weeks
  • Full Package: 4-6 weeks
  • Custom Research: Varies based on scope

What do I get at the end of the research?

You’ll receive a clear, easy-to-use insights report that distills customer feedback into practical takeaways.

Depending on your package, this may include:

  • Key customer insights, what they really think, need, and struggle with.
  • Survey findings and interview analysis, highlighting common themes and trends.
  • Customer personas or messaging recommendations, helping you refine marketing and positioning.
  • Competitive or market insights (for Full Research Package).
  • Actionable next steps—so you know exactly what to do with the findings.

 

No fluff, no 50-page decks you’ll never read—just real insights you can apply immediately to improve your marketing, messaging, and business decisions.

Do I need to do anything, or do you handle everything?

I take care of the entire research process—planning, interviews, surveys, and analysis—so you get real insights without the hassle.

However, I may need your help with identifying  customers to interview and sending surveys to your mailing list to ensure we reach the right audience.