Customer research that leads to real decisions — not just reports


Launching something new? Reworking your messaging? Stuck in debate mode?

I help marketing teams, founders, and small businesses get real answers — fast — through lean, strategic research that leads to action.

AmpliStory Go-to-Market Accelerator

Why invest in customer research? 

Customer research doesn’t have to be complex or expensive — and it definitely shouldn’t slow you down.

I offer fast, focused research that gets to the heart of what your customers care about. Whether you need quick clarity or deeper insight to guide a big move, there’s a package that fits your team, your timeline, and your goals.

131

Who I work with?

  • Marketing managers: Fix messaging that’s underperforming, plan campaigns, or sharpen strategy.
  • Freelancers: Add high-quality research to your offer, without doing it all yourself.
  • Founders: Understand what customers actually want before launching or rebranding.
  • Product leaders: Shape roadmaps and positioning with real user insight.
  • Small teams: Get strategic research without the overhead of hiring full-time.

120

When do you need research? 

  • You’re launching, repositioning, or entering a new market
  • Your messaging isn’t converting — and you don’t know why
  • You’re building a campaign or content strategy and need real insight
  • Your team is stuck debating direction
  • You don’t have the time, tools, or experience to run research in-house
  • You want proof to back up a big decision

 

127

Why it works?

  • Trusted techniques: Interviews, surveys, message testing, and more — tailored to your goals.
  • Insights that drive action: Every recommendation is tied to real business decisions — from sharper messaging to smarter product bets.
  • Done-for-you delivery: I manage the process end to end, so your team can stay focused.
  • Strategic perspective: With experience across brand, product, and analytics, I connect the dots between research and results.



266-1

What methods do I use?

I use the right methods for your question — not a one-size-fits-all approach.

  • User interviews 
  • Internal interviews
  • Surveys 
  • Jobs-to-be-done customer research
  • Message testing + A/B validation
  • Competitor and market analysis
  • Usability testing + user journey mapping
  • Desktop research
  • Internal data analysis.

Choose the right research approach for your business

This is research that works the way your team does. Focused. Fast. Built to drive smart decisions — not just sit in a folder.

 

266-1

Customer Research Sprint

Quick, scrappy insight to guide your next move.

Best for:
  • Messaging that’s not landing
  • Landing page or campaign optimisation
  • Fast-turnaround feedback before a launch

Typically includes:
  • 5–8 customer interviews
  • A short customer survey
  • Clear summary with key takeaways and recommendations

 

285

Strategic Insights Package

Deeper research, without the agency overhead.

Best for:
  • Brand or product repositioning
  • Planning a go-to-market strategy
  • Fixing messaging that no longer reflects the business
Typically includes:
  • 5-8 customer interviews
  • Customer survey
  • Competitive & market research
  • Messaging ideas and audience insights
  • A concise, actionable research report
  • 1-hour strategy session to apply the insights.

120

Fractional Research Partner

Fast-moving, always-on insight for growing teams.

Best for:
  • Teams that want to stay close to their customers
  • Agencies or consultants needing white-label research
  • Companies without in-house research capability

Typically includes:
  • Monthly interviews, surveys, or message testing
  • Regular insights on competitors or the market
  • A monthly summary of what’s working—and what’s not
  • Ongoing support and collaboration

296

Custom Research Plan

Tailored, targeted research — built around your business.

Best for:
  • Internal alignment projects
  • Big strategic shifts
  • Cross-team collaboration

Typically includes: 
  • Custom research plan based on discovery call
  • Mix of interviews, surveys, and workshops
  • Internal stakeholder interviews (optional)
  • Insight deck + strategy session(s)

What makes my approach different

You don’t just get data — you get direction, and a clear story to move forward with.

I combine research expertise with real-world marketing experience to help teams make smarter decisions, faster. No bloated reports. No vague takeaways. Just focused insights you can actually use.

How I work differently:

  • Research shaped around your goals, not a one-size-fits-all method
  • Clear, actionable next steps — I help you apply what we learn
  • Clarity through storytelling, grounded in a PhD in Literature and a background in Anthropology
  • Complex insights, made simple, so your team can understand and act on them
  • Cross-functional thinking, built from 14+ years in agency and in-house roles


Explore my previous projects and clients 

Grace Windsor AmpliStory
S4_Remote Meeting

Research + Strategy

Need help applying the insights?

I don’t just deliver research — I can help you use it. If you're also planning a rebrand, messaging overhaul, or GTM update, check out my marketing services for a complete, end-to-end approach.


Explore marketing services

FAQ

Learn more about my research services 

What kind of customer research do you do?

I focus on customer research that supports marketing, product, and strategy decisions. That includes interviews, surveys, message testing, and competitive or market research—always tailored to your goals.

How do I know which research option is right for me?

If you’re not sure, we’ll figure it out together. Whether you need a quick round of interviews or a more in-depth project, we’ll talk through your goals and choose the best starting point.

What’s the difference between a Sprint and the Strategic Insights Package?

The Sprint is a faster, lighter option—great for smaller teams who need quick insights to move forward.


The Strategic Insights Package offers more depth, with extra research and a strategy session to help you apply the findings.

What is the Fractional Research Partner offer?

It’s ongoing support for businesses that want regular customer insights but don’t need (or want) a full-time hire. Think of it as flexible research help when you need it—whether that’s monthly interviews, campaign testing, or competitor tracking.

How much do your research services cost?

It depends on your goals, the scope of the project, and your timeline. After a quick call, I’ll recommend the right approach and provide a clear proposal.

 

Can you help with implementation too?

Yes—if you want help turning insights into action, I can support with messaging development, campaign planning, or collaborating with your team to bring the research to life.

What do I get at the end of the research?

You’ll receive a clear, easy-to-use insights report that distills customer feedback into practical takeaways.

Depending on your package, this may include:

  • Key customer insights, what they really think, need, and struggle with.
  • Survey findings and interview analysis, highlighting common themes and trends.
  • Customer personas or messaging recommendations, helping you refine marketing and positioning.
  • Competitive or market insights (for Full Research Package).
  • Actionable next steps—so you know exactly what to do with the findings.

 

No fluff, no 50-page decks you’ll never read—just real insights you can apply immediately to improve your marketing, messaging, and business decisions.

Do I need to do anything, or do you handle everything?

I take care of the entire research process—planning, interviews, surveys, and analysis—so you get real insights without the hassle.

However, I may need your help with identifying  customers to interview and sending surveys to your mailing list to ensure we reach the right audience.