Customer research you’ll actually use

I offer focused, flexible options — not bloated decks. Just the right mix of interviews, surveys, and analysis to help you launch, refine, or reposition with confidence.

Because I’ve led strategy and messaging projects myself, I know how to ask the right questions — and how to turn insight into action.

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Why invest in customer research? 

Good research helps you focus on what really matters, make faster decisions, and build marketing that works. It doesn’t have to be long, complex, or expensive — just smart, sharp, and built around your goals.

AI can help speed things up, but it can’t tell you what questions to ask — or what to do with the answers. Real insight still comes from talking to the right people, and thinking clearly about what they say. That's where I come in. 

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Who I work with?

  • Marketing managers: Fix messaging that’s underperforming, plan better campaigns, or sharpen strategy.
  • Founders: Understand what customers want before you launch or rebrand.
  • Product leaders: Make roadmap decisions with real user insight.
  • Small teams: Get focused research without hiring full-time or slowing down.

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When research makes a difference

  • You’re planning a launch, rebrand, or market shift
  • Your messaging isn’t landing — and you’re not sure why
  • You need insight to shape a campaign, strategy, or offer
  • Your team’s stuck debating next steps
  • You don’t have time, tools, or in-house research expertise
  • You want real input to guide a big decision

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Why it works?

  • Tried-and-tested methods: Interviews, surveys, and message testing tailored to your goals, not just AI-summarised feedback.
  • Insights that drive action: Every recommendation is tied to decisions you need to make now.
  • Done-for-you delivery: I handle the process end to end, so you can stay focused.
  • Strategic thinking: I connect research to real outcomes across brand, product, and marketing.
  • Implementation-ready: If you need support turning insights into messaging, content, or strategy, I can help with that too.



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What methods do I use?

I use the right methods for your question — not a one-size-fits-all approach.

  • Interviews (customers, internal teams, stakeholders)
  • Surveys
  • Jobs-to-be-done research
  • Message testing + A/B validation
  • Competitor and market analysis
  • User journey mapping + usability testing
  • Internal data and CRM analysis
  • Desk research


Choose the right research approach for your business

From fast-turnaround interview sprints to full strategic research packages, I help you stay focused, back up big decisions, and build marketing that actually works.

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Customer Research Sprint

Quick, scrappy insight to guide your next move.

Best for:
  • Messaging that’s not landing
  • Landing page or campaign optimisation
  • Fast-turnaround feedback before a launch

Typically includes:
  • 5–8 customer interviews
  • A short customer survey
  • Clear summary with key takeaways and recommendations

 

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Strategic Insights Package

Deeper research, without the agency overhead.

Best for:
  • Brand or product repositioning
  • Planning a go-to-market strategy
  • Fixing messaging that no longer reflects the business

Typically includes:
  • 5-8 customer interviews
  • Customer survey
  • Competitive & market research
  • Messaging ideas and audience insights
  • A concise, actionable research report
  • 1-hour strategy session to apply the insights.

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Fractional Research Partner

Fast-moving, always-on insight for growing teams.

Best for:
  • Teams that want to stay close to their customers
  • Agencies or consultants needing white-label research
  • Companies without in-house research capability

Typically includes:
  • Monthly interviews, surveys, or message testing
  • Regular insights on competitors or the market
  • A monthly summary of what’s working—and what’s not
  • Ongoing support and collaboration

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Custom Research Plan

Tailored, targeted research — built around your business.

Best for:
  • Internal alignment projects
  • Big strategic shifts
  • Cross-team collaboration

Typically includes: 
  • Custom research plan based on discovery call
  • Mix of interviews, surveys, and workshops
  • Internal stakeholder interviews (optional)
  • Insight deck + strategy session(s)

What makes my approach different

You don’t need more data — you need direction.

I bring a mix of sharp research skills and real marketing experience, so you get insights that make sense and make a difference.

You’ll get clear takeaways, practical next steps, and someone who knows how to turn customer feedback into action — not just a PowerPoint deck.

My work is: 

  • Tailored to your goals: Every project is shaped around what your team needs.
  • Actionable from day one: Clear findings, next steps, and support to put them into practice.
  • Built for busy teams: I get what it’s like inside small, overstretched teams — and work around that.
  • Strategic and practical: I bring marketing experience, so I know which questions matter.
  • Clear, not complex: Insight should give your team confidence, not confusion.


Explore my previous projects and clients 

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Research + Strategy

Need help applying the insights?

I don’t just deliver research — I can help you use it. If you're also planning a rebrand, messaging overhaul, or GTM update, check out my marketing services for a complete, end-to-end approach.


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FAQ

Learn more about my research services 

What kind of customer research do you do?

I focus on customer research that supports marketing, product, and strategy decisions. That includes interviews, surveys, message testing, and competitive or market research—always tailored to your goals.

Can’t we just use AI tools to do our customer research?

AI can summarise conversations, cluster feedback, and speed up analysis — but it can’t replace the thinking that makes research useful.

Tools like ChatGPT don’t know your customers, your context, or what questions matter most to your business.

That’s where real research comes in. I help you ask the right questions, talk to the right people, and turn insight into decisions. Use AI after you understand the problem — not instead of figuring it out.

How do I know which research option is right for me?

If you’re not sure, we’ll figure it out together. Whether you need a quick round of interviews or a more in-depth project, we’ll talk through your goals and choose the best starting point.

What’s the difference between a Sprint and the Strategic Insights Package?

The Sprint is a faster, lighter option—great for smaller teams who need quick insights to move forward.


The Strategic Insights Package offers more depth, with extra research and a strategy session to help you apply the findings.

What is the Fractional Research Partner offer?

It’s ongoing support for businesses that want regular customer insights but don’t need (or want) a full-time hire. Think of it as flexible research help when you need it—whether that’s monthly interviews, campaign testing, or competitor tracking.

How much do your research services cost?

It depends on your goals, the scope of the project, and your timeline. After a quick call, I’ll recommend the right approach and provide a clear proposal.

 

Can you help with implementation too?

Yes—if you want help turning insights into action, I can support with messaging development, campaign planning, or collaborating with your team to bring the research to life.

What do I get at the end of the research?

You’ll receive a clear, easy-to-use insights report that distills customer feedback into practical takeaways.

Depending on your package, this may include:

  • Key customer insights, what they really think, need, and struggle with.
  • Survey findings and interview analysis, highlighting common themes and trends.
  • Customer personas or messaging recommendations, helping you refine marketing and positioning.
  • Competitive or market insights (for Full Research Package).
  • Actionable next steps—so you know exactly what to do with the findings.

 

No fluff, no 50-page decks you’ll never read—just real insights you can apply immediately to improve your marketing, messaging, and business decisions.

Do I need to do anything, or do you handle everything?

I take care of the entire research process—planning, interviews, surveys, and analysis—so you get real insights without the hassle.

However, I may need your help with identifying  customers to interview and sending surveys to your mailing list to ensure we reach the right audience.