Customer research for smarter decisions 

You’re about to make a big decision—launching a product, overhauling your positioning, or refining your go-to-market strategy. The last thing you need is guesswork.

I bring together product research, marketing strategy, and data analysis to deliver fast, focused insights, so you can reduce risk, clarify direction, and move forward with confidence.

AmpliStory Go-to-Market Accelerator

Why invest in customer research? 

Strong research doesn't just reveal what customers think—it informs every business decision. Whether you're building something new or navigating internal debates, customer insights help you move faster with less risk.

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Who I work with?

  • Founders: Validate what to build next and why customers buy.
  • Product leaders: Shape roadmaps with user needs.
  • Marketing managers: Fix messaging that isn’t converting and sharpen targeting.




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When do you need research? 

  • You're planning a launch or updating your go-to-market strategy
  • You want to develop a bank of customer case studies
  • You're rebranding or repositioning your business
  • Your messaging isn’t converting—and you're not sure why
  • You're stuck debating direction without real customer input
  • You want original insights to power content and campaigns
  • Your team doesn’t have the time, tools, or experience to run research in-house

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Why it works?

You get meaningful insights from real customers—delivered quickly and designed to drive results. This is focused, strategic research that helps you move forward with clarity and confidence.

  • Trusted techniques: I use proven research methods—like interviews, surveys, and message testing—to surface what really matters.
  • Insights with impact: Every recommendation is tied to your business goals, from sharper messaging to smarter product decisions.
  • End-to-end support: I manage the full process so your team doesn’t have to, delivering clear, ready-to-use outcomes.
  • Strategic perspective: With experience across brand, product, and data, I connect the dots between insight and action.

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What methods do I use? 

Research is tailored to your goals, timeline, and team:

  • User interviews 
  • Internal interviews
  • Surveys 
  • Jobs-to-be-done customer research
  • Message testing + A/B validation
  • Competitor and market analysis
  • Usability testing + user journey mapping
  • Desktop research
  • Internal data analysis.

Choose the right research approach for your business

Customer research doesn't need to be slow or complex. Whether you need fast insights, an in-depth analysis, or a fully customised approach, I offer research solutions designed for teams that need answers, quickly and effectively.

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Fractional Research Partner

Ongoing support, without hiring full-time.

For growing teams that need regular customer insights to guide marketing, product, or strategy.

Typically includes:
  • Monthly interviews, surveys, or message testing
  • Regular insights on competitors or the market
  • A monthly summary of what’s working—and what’s not
  • Ongoing support and collaboration

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Customer Research Sprint

Quick insights to guide your next move.

Ideal if you want fast answers to improve your messaging, campaign, or go-to-market plan.

Typically includes:
  • 5–8 customer interviews
  • A short customer survey
  • Clear summary with key takeaways and recommendations.

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Strategic Insights Package

Stronger insights to shape bigger decisions.

Perfect if you're rebranding, launching something new, or need deeper research to guide strategy.

Typically includes:
  • 5-8 customer interviews
  • Customer survey
  • Competitive & market research
  • Messaging ideas and audience insights
  • A concise, actionable research report
  • 1-hour strategy session to apply the insights.

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Custom Research Plan

A tailored approach to fit your business.

For teams with specific questions —built around your goals and timelines.


Typically includes: 
  • Custom research plan
  • A mix of interviews, surveys, or testing
  • Stakeholder interviews & workshops
  • A concise, actionable research report
  • 1-2 strategy workshops to apply the insights.
 
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See the results for yourself

Curious about the power of customer research? See how I helped small businesses uncover real customer insights, leading to stronger messaging, more effective marketing strategies, and faster decision-making.


View Success Stories

Why work with me

I bring together research expertise and real-world marketing experience—so you don’t just get insights, you get a clear path forward.

With 14 years in agency and in-house roles, I understand how research fits into the bigger picture: brand, product, growth. I’ve helped teams across SaaS, healthcare, logistics, and retail turn customer insight into sharper messaging, stronger campaigns, and better decisions.

What makes my approach different?

  • I connect research directly to your goals—no reports that gather dust.
  • I can recommend next steps or help shape the implementation plan.
  • I’m trained to uncover what really drives people (Anthropology degree).
  • I turn complex findings into clear stories (PhD in English).
  • I bring structure and strategy to data (Diploma in Business Analytics).

Explore my previous projects and clients 

Grace Windsor AmpliStory
FAQ

Learn more about my research services 

What kind of customer research do you do?

I focus on customer research that supports marketing, product, and strategy decisions. That includes interviews, surveys, message testing, and competitive or market research—always tailored to your goals.

How do I know which research option is right for me?

If you’re not sure, we’ll figure it out together. Whether you need a quick round of interviews or a more in-depth project, we’ll talk through your goals and choose the best starting point.

What’s the difference between a Sprint and the Strategic Insights Package?

The Sprint is a faster, lighter option—great for smaller teams who need quick insights to move forward.


The Strategic Insights Package offers more depth, with extra research and a strategy session to help you apply the findings.

What is the Fractional Research Partner offer?

It’s ongoing support for businesses that want regular customer insights but don’t need (or want) a full-time hire. Think of it as flexible research help when you need it—whether that’s monthly interviews, campaign testing, or competitor tracking.

How much do your research services cost?

It depends on your goals, the scope of the project, and your timeline. After a quick call, I’ll recommend the right approach and provide a clear proposal.

 

Can you help with implementation too?

Yes—if you want help turning insights into action, I can support with messaging development, campaign planning, or collaborating with your team to bring the research to life.

What do I get at the end of the research?

You’ll receive a clear, easy-to-use insights report that distills customer feedback into practical takeaways.

Depending on your package, this may include:

  • Key customer insights, what they really think, need, and struggle with.
  • Survey findings and interview analysis, highlighting common themes and trends.
  • Customer personas or messaging recommendations, helping you refine marketing and positioning.
  • Competitive or market insights (for Full Research Package).
  • Actionable next steps—so you know exactly what to do with the findings.

 

No fluff, no 50-page decks you’ll never read—just real insights you can apply immediately to improve your marketing, messaging, and business decisions.

Do I need to do anything, or do you handle everything?

I take care of the entire research process—planning, interviews, surveys, and analysis—so you get real insights without the hassle.

However, I may need your help with identifying  customers to interview and sending surveys to your mailing list to ensure we reach the right audience.