Turn your messaging into your competitive advantage

Great companies don't just have better products; they tell better stories. I help B2B teams build the strategic foundation that makes sales easier, marketing faster, and growth sustainable.

AmpliStory Brand Messaging Sprint

Everything you need to tell your story consistently

The hardest part of marketing is trying to write copy or build decks from scratch. I translate deep customer research into practical assets that remove the guesswork. You won't just walk away with a "strategy". You will have the specific words, arguments, and frameworks your team needs to execute immediately, all grounded in real customer evidence.

For Marketing & Product

  • Messaging Framework: The "Source of Truth" document for all campaigns, ensuring consistency across every channel.

  • Buyer Personas: Deep profiles on customer motivations, pain points, and buying triggers.

  • Web Copy: Plug-and-play copy blocks for your site, ready for design.

For Sales 

  • Battle Cards: Quick-reference guides on how to win against specific competitors.

  • Talk Tracks: Scripts for objection handling and value selling, grounded in real customer quotes.

  • Sales Decks: A narrative structure that validates the buyer's problem before pitching your solution.

For Leadership & Strategy

  • The Brand Story: A clear, definitive narrative of who you are, who you help, and why you win.

  • Value Proposition: The core promise that differentiates you in the market.

  • Elevator Pitch: A concise, punchy way for anyone in the company to explain the business in 30 seconds.

S4_Zoom Meeting

See the results for yourself

Curious about the impact of clear messaging? Discover how I helped three companies refine their positioning, brand story, collateral, and visual identity, leading to streamlined marketing strategies, improved lead quality, and faster sales cycles.


View Success Stories

Two clear ways to get started

I’ve structured my work into two paths: The Messaging Sprint for when you just need to get your story straight, and The Strategic Deep Dive for when you need to dig into the data and support your sales team.

The Messaging Sprint

Best for: Refreshing your website or launching a new product. Validate your positioning and build the core messaging assets you need to go to market.

Duration: 4-6 weeks

  • icons8-check-mark-30 Project kick-off workshop (60 mins)
  • icons8-check-mark-30 Internal data review
  • icons8-check-mark-30 5 customer interviews
  • icons8-check-mark-30 Core messaging framework (Value prop, elevator pitch, high-level brand story, and key benefit pillars)
  • icons8-check-mark-30 1 buyer persona
  • icons8-check-mark-30 Web copy: homepage & 1 product page
  • icons8-check-mark-30 Outcomes and action plan workshop (60 mins)
€4,950

The Strategic Deep Dive

Best for: Rebranding, pivoting, or connecting sales and marketing. We look at the full picture—from marketing data to sales calls—to build a strategy that works across the buyer journey.

Duration: 6-8 weeks

  • icons8-check-mark-30 Project kick-off workshop (90 mins)
  • icons8-check-mark-30 Extensive internal data review
  • icons8-check-mark-30 8 customer interviews
  • icons8-check-mark-30 3 internal stakeholder interviews
  • icons8-check-mark-30 Full messaging framework (Core + vision, mission, values, and tone of voice)
  • icons8-check-mark-30 2 buyer personas
  • icons8-check-mark-30 Buyer's journey map
  • icons8-check-mark-30 Sales enablement: 3 battle cards + pitch deck narrative
  • icons8-check-mark-30 Web copy: homepage and up to 3 pages
  • icons8-check-mark-30 Outcomes and action plan workshop (60 mins)
Book a 20-min call
FAQ

Learn more about my services

How long does a project take?

The Messaging Sprint typically takes 4 weeks. The Strategic Deep Dive typically takes 6–8 weeks.

The timeline is primarily driven by how quickly we can get on your customers' calendars for interviews. Once those are booked, the analysis and writing phases move very fast. I handle all the scheduling logistics to keep things moving.

What is the difference between the "Core" and "Full" Messaging Framework?

The Core Framework (Tier 1) gives you everything you need to talk to customers: your Value Proposition, Elevator Pitch, Brand Narrative, and key Benefit Pillars. It is designed to fix your external marketing.

The Full Framework (Tier 2) covers Go-to-Market plus Internal Alignment. In addition to the Core elements, we define your Brand DNA (Vision, Mission, Values) and Tone of Voice guidelines. This is essential for larger teams that need to align their culture, product, and sales teams behind a single identity.

Who finds the customers for interviews?

We do this together. You provide the list of recent customers or lost leads (from your CRM), and I handle the outreach, scheduling, and interviewing. I act as a neutral third party, which means customers are often more honest with me than they would be with your sales team.

How much time does this require from my team?

I know B2B marketing teams are busy. I keep your involvement focused on high-impact moments: the Strategy Workshop (60–90 mins), providing the customer list, and the final Handover Workshop. I handle the heavy lifting in between.

Do you actually write the copy?

Yes. You won't get a theoretical report; you get a practical Messaging Framework containing specific headlines, value propositions, and copy blocks.

For Website Copy deliverables, I provide "wireframe-ready" text you can hand directly to a designer or developer.

 

 

I have a specific research need (like churn analysis or new market validation). Can you help with that?

Yes. While the packages above are my most popular engagements, I frequently support teams with bespoke strategic challenges.

Common custom projects I take on include:

  • Churn & Retention Analysis: Conducting exit interviews to find out exactly why customers are leaving.
  • New Market Validation: Testing a hypothesis before you invest heavily in a new vertical.
  • Sales Enablement Training: Running workshops to teach your sales team how to use the new messaging effectively.

If you have a specific challenge in mind, just book a call and we can scope a custom project that fits your goal.