Ready to build a B2B brand that clicks, without the guesswork?

Research shouldn’t end in a dusty report. And marketing shouldn’t run on hunches.

I bring the two together, working with marketing teams, consultants, and agencies to turn customer insight into strategy that works, messaging that connects, and launches that deliver.

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AmpliStory Grace Windsor

How I can help you

You're smart. Your team's capable. But you're tired of making big marketing decisions based on assumptions and hoping they work.

I help you find out what customers really think before a launch or rebrand. Then I turn it into clear messaging and a simple plan your team can run with.

You need me if…

  • You want real customer insight for a launch or rebrand
  • Your messaging isn’t landing and you need to know why
  • You want original, non-AI research for content campaigns
  • You’re a consultant who wants research support without the extra headcount

Brands I've worked for and with

How we can work together

I offer flexible ways to work together, from quick wins to full-scale consulting.

Marketing services AmpliStory

Mentoring

Ideal for people leading marketing, research, or strategy in busy teams.

What we can cover:
  • Messaging and offer reviews
  • Research plans you can run
  • Business strategy and priorities
  • Flexible—bring any challenge
BOOK MY SESSION
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The Persona Sprint

Fast, evidence-backed insight. Ideal before a launch, rebrand or campaign.

Includes:
  • Data audit
  • 2-hour persona workshop
  • An actionable persona profile
  • Next steps plan
EXPLORE THE SPRINT
AmpliStory Services

Research Projects

For projects that need deeper research and strategic planning.

Includes:
  • Customer interviews and surveys
  • Brand positioning and messaging
  • Campaign and content strategy
  • Competitor and market insights
VIEW RESEARCH SERVICES

White-label research services for agencies and consultants

I partner with consultants, fractional CMOs, and agencies who want to deliver stronger client work, upsell strategy services, or take on bigger projects — without stretching themselves thin.

I run the research — interviews, surveys, analysis — and turn it into insight you can use. I fit into your process, bring strategic thinking, and get it done with zero hand-holding.

Great for:
  • Brand strategy, positioning, and messaging projects
  • Go-to-market and product launch support
  • Customer insight phases in rebrands or new market entry
  • Strategic audits and discovery work
  • Ongoing research capacity for retainer clients
Includes:
  • Customer interviews, surveys, and desk research
  • Insight summaries, workshop-ready decks, and recommendations
  • Strategic input, messaging frameworks, and planning support
  • Flexible delivery: white-labeled or collaborative

Profile pictures (13)
Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf