Your brand story, built on real customer insight

I help B2B marketing teams finally get clear on what they do and why it matters. I talk directly to your customers to find the insights that count, then I build a brand story that drives results across sales, marketing, and product.

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You have a strong product, but the market isn't seeing it

You’re under pressure to execute. There’s always another campaign to ship or a fire to put out. You don't have weeks to pause and dig for deep customer insights.

So, you copy. It feels safer to mimic what competitors are doing than to risk being different.

But copying isn’t strategy. It makes you blend in. It wastes budget on ads that don’t land. And it leaves Sales and Marketing telling two completely different stories.

Marketing doesn’t have to be this hard.

You don’t need more opinions or internal debates. You need the evidence to back you up.

That’s where I come in. I help you trade guesswork for certainty using a proven four-step framework.

01. Discovery & Context

We start by defining business goals, market context, and internal assumptions. We look at where you are, where you want to be, and what is currently muddying your message.

02. Insight & Analysis

I combine deep-dive customer interviews with internal data analysis, competitor audits, and market research to build a complete picture. I identify patterns, the language buyers use, and the motivations behind their decisions.

03. Story Development

I turn raw insight into a strategic narrative, including a messaging framework, buyer personas, and a brand story that aligns your sales, marketing, and product teams.

04. Handover & Enablement

Messaging shouldn't die in a PDF. I walk your team through the new messaging, providing you with plug-and-play assets (copy blocks, scripts, value props) you can use immediately.

Brands I've worked for and with

Turn your messaging into a competitive advantage

Great messaging isn’t just "nice to have." It’s a multiplier for every dollar you spend on marketing. When you stop guessing and start connecting, everything works harder.

Sales cycles shorten

Your sales team stops struggling to explain the product. They start having high-value conversations because the prospect "gets it" in the first 30 seconds.

Marketing moves faster

No more staring at a blank page or debating copy. You have a "Source of Truth" framework that makes writing ads, emails, and content effortless.

Internal alignment 

Product, Sales, and Leadership finally align behind one clear story. The circular meetings about "who we are" stop, and execution begins.

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Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf