
How I can help you
You're smart. Your team is capable. But you're tired of the pressure of making big decisions based on assumptions.
I'm your strategic partner in closing that gap. I go out and find what your customers really think, then work with you to turn those insights into a clear message and a simple plan your team can run with.
You need me if…
- You're making a big move (like a rebrand or launch) and can't afford to guess if it's the right one.
- Your messaging isn't landing, and you need to find out the real 'why' from your customers to make your marketing more effective.
- You're advising a client through a big change and need solid proof to back up your strategic recommendation
Brands I've worked for and with
How we can work together
I offer flexible ways to work together, from quick wins to full-scale consulting.
The Persona Sprint
Fast, evidence-backed insight. Ideal before a launch, rebrand or campaign.
Includes:- Data audit
- 2-hour persona workshop
- An actionable persona profile
- Next steps plan
Research Projects
For projects that need deeper research and strategic planning.
Includes:- Customer interviews and surveys
- Brand positioning and messaging
- Campaign and content strategy
- Competitor and market insights
Research for Your Clients
Expert research for agencies and consultants,.
Great for:- Brand strategy, positioning, and messaging projects
- Go-to-market and product launch support
- Customer insight phases in rebrands or new market entry
- Strategic audits and discovery work
- Ongoing research capacity for retainer clients
Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.
When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.
I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!
Defne Gencler, Founder and Managing Director, Laurel Leaf

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