Give your product the clear messaging it deserves

I help B2B marketing teams finally get clear on their product's true value and why it matters to the market. I talk directly to your customers to find the insights that count, then I build a brand story that drives results across sales, marketing, and product.

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You have a strong product, but the market isn't seeing it

Marketing teams are buried in execution. You’re writing campaigns, managing stakeholders, and hitting deadlines.

You don’t have weeks to pause for customer interviews and you certainly don't have time for endless internal debates about what the message should be.

So, you rely on assumptions.

But guessing is expensive. It leads to generic copy that blends in and sales decks that don’t land. You’re working harder, but the results feel flat.


I get the evidence. You get the strategy.

I plug in as the strategy lead you’re missing. I handle the deep customer discovery while you focus on execution.

But I don’t just hand you a report. I use those insights to build the messaging, web copy, and sales assets your team can use immediately.

Here is how I turn that raw customer insight into market-ready messaging.

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01. Discovery & Context

We start by defining your commercial goals and auditing what you think you know. We align on the gaps so we know where to dig.

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02. Insight & Analysis

I conduct deep-dive interviews with your best customers. I look for the patterns, pains, and language that internal teams often miss.

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03. Story Development

I turn raw insight into a strategic narrative, including a messaging framework and buyer personas,

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04. Alignment

Messaging shouldn't die in a PDF. You get assets—website copy, sales battle cards, and pitch decks—ready to use immediately.

Companies I've worked for and with

Turn your messaging into a competitive advantage

Great messaging isn’t just "nice to have." It’s a multiplier for every dollar you spend on marketing. When you stop guessing and start connecting, everything works harder.

Sales cycles shorten

Your sales team stops struggling to explain the product. They start having high-value conversations because the prospect "gets it" in the first 30 seconds.

Marketing moves faster

No more staring at a blank page or debating copy. You have a "Source of Truth" framework that makes writing ads, emails, and content effortless.

Internal alignment 

Product, Sales, and Leadership finally align behind one clear story. The circular meetings about "who we are" stop, and execution begins.

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Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf