The 5-step customer research kit
Think you know your customers? Then why did your last campaign flop?
Too often, decisions are based on assumptions, not real insights. That’s why messaging feels off, ads underperform, and sales get stuck.
The fix? Customer research that doesn't take months or drains your budget.
Get the 5-step process I use with B2B clients to uncover insights that drive conversions.
Why customer insights matter for messaging
Weak messaging isn’t a copy problem. It’s a customer insight problem.
Ask yourself:
- Is your messaging built on customer insights or guesswork?
- Does it clearly explain what you do in customer-friendly language?
- Does it focus on pain points rather than product features?
- Would your ideal customer recognise themselves in your copy?
- Is it specific and results-driven, rather than vague?
If you’re guessing instead of listening, your messaging is already missing the mark. Grab the 5-step research kit and start fixing it today.
Turn research into marketing that actually converts
Learn how to:
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Create a research plan to help you stay focused, gather relevant data, and avoid information overload.
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Run effective customer interviews to uncover deep insights.
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Use existing internal data to uncover customer behaviours and pain points.
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Validate your findings with a quick survey.
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Develop actionable insights for every team.
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Update your messaging and key marketing collateral.
This kit is for you if...
- You’re a Startup Founder → You need a simple, proven way to validate ideas, find product-market fit, and secure funding.
- You’re a Product Marketer or Marketing Leader → You want to replace guesswork with real customer insights to sharpen messaging, improve campaigns, and drive demand.Y
- You’re a Product Manager → You need a structured process to prioritise features and build a roadmap backed by real customer data, not opinions.