My 4-step research framework

On the surface, my job is to "do research". It's to learn about your customers, understand your market, and answer your business questions.

But let’s be honest—that’s not what you’re really investing in.

You want the confidence to make a crucial decision. The time saved from months of second-guessing. Less anxiety before a big launch. You’re looking for the focus and energy that comes from knowing your strategy is built on solid ground.

The problem is, many people think this clarity requires a massive research budget and months of complexity. It doesn't.

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How I work: A transparent process

As a solo consultant, I do the work. Your project isn't passed off to a junior analyst. You get my full expertise at every stage.

My process is collaborative and transparent. You don't have to wait months for a big reveal. I share insights and "nuggets" as I find them, so you're part of the discovery process from day one. My "deep listening" approach is about curiosity, not just confirming what we think we know.

I guide every AmpliStory client through a clear, 4-step framework.

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1. Discovery

We begin with a 60-min research strategy workshop to get fully aligned on your goals and the exact question we're trying to answer.

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2. Insights

Next, I gather the data. My "data triangulation" approach builds a robust picture. I combine customer interviews, your internal data, and analysis of competitors, market trends, and community forums for a complete, unbiased view.

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3. Analysis: The Actionable Plan

I translate those rich insights into a sharp, prioritised plan of action. As a marketer, I know what you need. You get an actionable, narrative-driven plan with clear recommendations, not a stuffy academic report.

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4. Handover Workshop

This isn't just a PDF emailed into the void. We have a final, strategic call to review the key findings, discuss what they mean for you, and ensure you have the insights to move forward.

The work doesn't have to end there

This research is the foundation. Once we have this clear, data-backed plan, I can help you translate it into the high-impact marketing assets you need, including:

  • Messaging Frameworks
  • Buyer’s Journey Maps
  • Customer Personas
  • Strategic Content Mapping
  • Website & Landing Page Copywriting

 

Explore my previous projects and clients 

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Looking for a research partner who delivers? You're in good company.