Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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95% of new products fail. The most common cause isn't the product — it's messaging built for the wrong buyer at the wrong stage.
Most product launches go out with messaging the team already knows isn't right. Here's what the internal fight looks like and what to do when you...
Sales and marketing misalignment is operational, not cultural. Here's what it costs and how a research-driven messaging framework fixes it.
B2B teams with complex products write bad copy for the same reason: they assume buyers will do the work. Here's what the curse of knowledge costs...
A research case study on the houseplant boom. Learn the human drivers behind this wellness market and see a human-led, AI-assisted research process...
Two rebrands. One built on internal opinion, one built on customer research. Here's what the difference looked like in practice.