Clearer revenue decisions start with a shared understanding of the customer.
This is where I write about the research, positioning, messaging, and alignment issues that help B2B teams make better decisions, tell a more consistent story, and grow with more confidence.
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Vague B2B copy is rarely a writing problem. Four questions reveal what’s missing from your homepage messaging, and why resolving it is difficult
AI content sounds generic when customer language, positioning decisions, and market insight are missing from its inputs. Data clean-up alone will not...
Original research earns AI citations and builds search visibility in ways optimised content can't. Here's why it matters — and how small teams can do...
AI tools generate customer insight that looks right, reads well, and reflects category averages. Not your customers.