Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Justify the investment in customer research by proving its ROI. Get stats, a 4-step framework, and learn lean methods to get insights on any budget.
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Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...