Original Research: The Secret Weapon for SEO and AI Search in 2025
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage

Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Many companies skip user research and pay the price. Learn why it’s overlooked, what it costs your business, and how to build a research-first...