Original Research: The Secret Weapon for SEO and AI Search in 2025
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage

Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Struggling with AI marketing messaging? Learn how to communicate AI value clearly and authentically—without sounding vague, overhyped, or like...