AI
Why your AI content sounds like everyone else's
Most companies cleaning up their data before using AI are solving half the problem. Here's the layer that's still being skipped.
Welcome to the AmpliStory blog
Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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AI
Original research: What actually gets cited in AI search
Original research earns AI citations and builds search visibility in ways optimised content can't. Here's why it matters — and how small teams can do...
Grace Windsor
Jul 23, 2025
Research Methods
Why AI-generated customer research creates a false sense of insight
AI tools generate customer insight that looks right, reads well, and reflects category averages. Not your customers.
Grace Windsor
Jun 18, 2025