Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
Stay connected and receive a monthly newsletter with highlights and new insights — subscribe here.
A walkthrough of a real research project — the questions, tools, AI prompts, and analysis. Plus where desktop research stops and interviews take over.