Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Transform your customer research into actionable insights with a three-part plan to enhance decision-making, prioritise actions, and drive measurable...
Don't let fear of customer feedback stop you. Learn why research feels flawed, how to fix your interview process, and why insight is essential to...
Justify the investment in customer research by proving its ROI. Get stats, a 4-step framework, and learn lean methods to get insights on any budget.
Customer interviews seem simple — but they’re not. Learn why they’re harder than you think and how to run them for real insight.
Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...