Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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You know the messaging isn't right, but the launch date is locked in. What to do when internal politics trump customer insight and you're out of time...
Is your complex product hard to sell? Learn why the "Curse of Knowledge" creates confusion and how customer research—not A/B testing—fixes your...
A research case study on the houseplant boom. Learn the human drivers behind this wellness market and see a human-led, AI-assisted research process...
Planning a website rebrand? Learn why many fail and how a practical, layered approach to customer research and messaging ensures your project...
Transform your customer research into actionable insights with a three-part plan to enhance decision-making, prioritise actions, and drive measurable...
Don't let fear of customer feedback stop you. Learn why research feels flawed, how to fix your interview process, and why insight is essential to...