Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Many companies skip user research and pay the price. Learn why it’s overlooked, what it costs your business, and how to build a research-first...
Should you trust the numbers or your gut? Explore the balance between data and intuition in marketing and learn how to make smarter, faster...