Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Customer research is an easy budget to cut — until something goes wrong. Here's how to build the case for it before that happens.
AI tools generate customer insight that looks right, reads well, and reflects category averages. Not your customers.
Why companies skip user research — and what it costs them. Four internal blockers, and what's actually driving them.
Customer interviews reveal what analytics can't: why buyers decide the way they do. A guide to running them well in a B2B context.
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Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...