Revenue is stuck.
I find out why. Then I fix it.
You've got the dashboards. You know what your team thinks. You've tried the agency, the workshops, the AI tools. Something is clearly wrong — you just can't see it from the inside.
I'm a research strategist for B2B revenue leaders. I go directly to your customers, find out what they actually think and want, and turn that into a clear story your whole team can work from — and your AI tools can actually run on.
You're probably here because...
Every deal still runs through you
You're the only person who can close it. That's not a sales problem. It's a foundation problem.
Sales and marketing are telling different stories
Different decks, different pitches, different websites. Customers notice before you do.
Your AI output sounds like everyone else's
Generic inputs produce generic content. The tool isn't the problem.
You're losing deals you used to win
The pitch hasn't changed. The pipeline has. Something shifted and you can't see it from the inside.
Your best sales rep left and nobody can replicate what they did
The knowledge walked out the door because it was never written down.
You're attracting the wrong clients
The message is pulling in people who aren't quite right anymore. The positioning has drifted.
Different symptoms. Same problem.
The problem
Nobody has properly documented the story. There's no shared understanding of the customer — what they actually value, why they buy, what makes them switch. Without that foundation, every fix is a guess.
The solution
Customer research changes that. When you can turn to the actual voice of your customer, competing opinions stop being a deadlock. Teams align. Decisions get made faster. Your AI tools get better inputs. Your marketing budget goes further — because you're clear on what you're saying and what you're not.
Three ways to get your revenue moving again
Research Sprint
You need clarity fast. I run a focused workshop process, pull out what the business knows, and turn it into personas, messaging, and copy your team can use immediately.
€3,500
Research Sprint + Claude Skills
Everything in the Sprint, plus three Claude skills built on the outputs and handed over ready to use. Built for your business, not downloaded from LinkedIn.
€5,000
Customer Research & Strategy
The full engagement. I go directly to your customers, run the interviews, analyse the market, and come back with a clear answer and a foundation the whole business can work from.
From €7,500
This is what working with me looks like
Most research gets delivered as a report, discussed once, and filed away. This is a real project — the process, the insights, the findings — built so anyone on the team can find what they need, when they need it.
About me
Hi, I'm Grace. I've spent 15 years being the person businesses call when something isn't working and nobody can see why.
I've worked through every shift in B2B marketing, from the pre-digital playbook to an AI-driven world, across multiple industries. One thing hasn't changed: the businesses that grow are the ones that understand their customers better than their competitors do. That's what I help you find out.
Don't take my word for it
“Grace was the exact person we were looking for — well-versed in the nuances of research, professional, and a great communicator. I’d 100% work with her again.”
“The work will really help us underpin our messaging and copywriting going forward. Not only was the work outstanding — we always knew where we were in terms of progress.”
