Customer research for B2B revenue
leaders who need answers about what's
actually blocking growth.
THE PROBLEM
When the business hits a ceiling, it usually looks like this
Pipeline is weakening. Deals are taking longer. Sales and marketing are telling different stories. Your best salesperson has left and nobody can replicate what they did. The founder is still on every call because without them nothing moves.
You’ve updated the website. You’ve tried an agency. You’ve run the workshops. None of it had the impact you needed — because none of it started with going directly to your customers.
SERVICES
Here’s how customer research changes that
When you have the right data and insights, assumptions get replaced with something the whole business can work from. Sales has a story they trust. Marketing knows who they're writing for. Product has a roadmap grounded in real need. Customer success is aligned with what was sold.
The decisions that used to require a six-hour conversation get made in an hour.
Here's how I help you get there.
Research and strategy project
For when you need an answer you can act on. I design and deliver the research end to end.
Research project leadership
For when you have the team but need someone to plan, manage, and complete your project on time.
In-house research workshop
For when you want to build the capability yourself. Your team leaves with a plan they can run.
ABOUT ME
Hi, I’m Grace. I’ve spent 15 years being the person businesses call when something isn’t working and nobody can see why.
I’ve worked through every shift in B2B marketing — from the pre-digital playbook to an AI-driven world, across multiple industries. One thing hasn’t changed: the businesses that grow are the ones that understand their customers better than their competitors do.
That’s what I help you find out.
[ More about me → ]
TESTIMONIALS
What clients say
“Grace was the exact person we were looking for — well-versed in the nuances of research, professional, and a great communicator. I’d 100% work with her again.”
“The work will really help us underpin our messaging and copywriting going forward. Not only was the work outstanding — we always knew where we were in terms of progress.”