Customer research that becomes positioning and messaging your team can actually use

I help B2B marketing teams understand how their customers make buying decisions—then turn that insight into clear positioning and messaging.

No guesswork. No assumptions. Just research-backed frameworks your team can use immediately.

AmpliStory Home

Why messaging often feels harder than it should

Most marketing teams know they should talk to customers more. But they don't have the time, the structure, or the confidence to do it well.

Without real customer insight, positioning tends to rely on assumptions, internal opinion, or surface-level data. That's when messaging becomes harder to agree on—and even harder to apply consistently.

I work directly with your customers to understand how buying decisions actually unfold. Then I turn that insight into positioning and messaging that gives your team a shared way to explain value.

Here's how customer insight becomes market-ready messaging.

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01. Discovery & Context

We start by defining your commercial goals and auditing what you already know. We align on the gaps so we know where to dig.

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02. Insight & Analysis

I combine customer interviews with internal data and market context to understand how buying decisions actually happen and where your positioning should focus.

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03. Story Development

I turn raw insight into a strategic narrative, including a messaging framework, buyer personas, and positioning guidance your team can use immediately.

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04. Delivery & Alignment

Messaging shouldn't die in a PDF. You get ready-to-use assets—website copy, sales battle cards, pitch decks—built directly from the research.

Companies I've worked for and with

Turn your messaging into a competitive advantage

Great messaging isn’t just "nice to have." It’s a multiplier for every euro you spend on marketing. When you stop guessing and start connecting, everything works harder.

Sales cycles shorten

Your sales team stops struggling to explain the product. They start having high-value conversations because the prospect "gets it" in the first 30 seconds.

Marketing moves faster

No more staring at a blank page or debating copy. You have a "Source of Truth" framework that makes writing ads, emails, and content effortless.

Internal alignment 

Product, Sales, and Leadership finally align behind one clear story. The circular meetings about "who we are" stop, and execution begins.

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Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf