Most revenue problems aren't marketing problems. They're alignment problems.
Sales is pitching one thing. Marketing is promoting another. Product is solving a different problem altogether.
Everyone is making sensible decisions based on a different understanding of the customer. The result? Slower sales, and growth that's harder than it should be.
I help B2B founders uncover what's really slowing growth, then use customer research to align teams around evidence instead of opinion.
You're probably here because...
Every deal still runs through you
You're the only person who can close it. That's not a sales problem. It's a foundation problem.
Sales and marketing are telling different stories
Different decks, different pitches, different websites. Customers notice before you do.
You're losing deals you used to win
The pitch hasn't changed. The pipeline has. Something shifted and you can't see it from the inside.
You're attracting the wrong clients
The message is pulling in people who aren't quite right anymore. The positioning has drifted.
Your best sales rep left and nobody can replicate what they did
The knowledge walked out the door because it was never written down.
Your AI output sounds like everyone else's
Generic inputs produce generic content. The tool isn't the problem.
None of these are problems in isolation. They're signs your business has outgrown its current understanding of the customer.
You can keep treating the symptoms. Or you can solve the problem.
The quick fixes
It's easy to optimise what's visible. The website. The pitch. The messaging. The sales process.
But when every team has a different understanding of the customer, those improvements rarely last.
Solve the problem
Better decisions start with better evidence.
When everyone is working from the same understanding of the customer, decisions become easier, messaging becomes clearer, and your business can grow with confidence.
The insight that shifts things doesn't come from inside the business.
When you're in the business every day, it's almost impossible to see where assumptions have replaced evidence. Every team has part of the picture. No one has the whole story.
That's where I come in.
Through customer conversations, stakeholder interviews and evidence-led research, I uncover what's really happening beneath the surface so you can stop guessing and start making decisions with confidence.
1. Understand the problem
We start by understanding where the friction is, who's experiencing it, and what the business believes is happening.
2. Find the evidence
I speak to customers and internal stakeholders, analyse existing data, and test assumptions to uncover what's really driving decisions.
3. Build alignment
Together, we turn those insights into positioning, messaging, strategy and tools the whole business can use.
4. Keep moving forward
As your business grows, I'll continue to challenge assumptions, answer new questions and help you make confident commercial decisions.
From €3,500. Typical engagements run eight to twelve weeks. Every project is scoped individually — get in touch and we'll tailor the process to what your business actually needs.
When it's time to stop guessing
I work with B2B founders and leadership teams at moments where an important commercial decision needs better evidence than internal opinion can provide.
Growth has stalled and nobody agrees why.
Your positioning no longer reflects how customers buy.
You're preparing for investment, hiring or a major strategic shift.
Don't take my word for it
Grace was the exact person we were looking for — well-versed in the nuances of research, professional, and a great communicator. I’d 100% work with her again.
The work will really help us underpin our messaging and copywriting going forward. Not only was the work outstanding — we always knew where we were in terms of progress.
Grace got to the heart of what makes us different quickly, and what came out of it was something I could put in front of anyone. It sets us up and gives us a good foundation for the next phase of growth.
Grace gave us the strategic clarity we needed, not just for ourselves but for the conversations we’re now having with investors. We know where the opportunity is, what it’ll take to get there, and we can back every part of it up.
About me
Hi, I'm Grace. I've spent 15 years being the person businesses call when something isn't working and nobody can see why.
I've spent the last 15 years helping organisations understand their customers, uncover what's really holding them back, and make better commercial decisions. Across every project, one thing has stayed the same: the businesses that grow are the ones that understand their customers better than their competitors do.