When sales and marketing tell different stories, deals get harder 

I go directly to your buyers, find out what's actually driving decisions, and turn that into messaging your whole team can use.

No guesswork. No assumptions. Just research-backed frameworks your team can use immediately.

AmpliStory Home

Your messaging problem is not what you think it is

It usually shows up as misalignment — sales and marketing telling different stories, a launch approaching with no agreed message, or a positioning deck nobody's actually using.

The real cause is almost always the same. The messaging was written from memory, internal opinion, or last year's deck. Nobody's spoken to a buyer in months. So the message hedges, tries to please everyone, and ends up landing with no one.

When there's no shared customer evidence, every conversation about messaging is a negotiation between internal opinions. The message ends up reflecting the loudest voices in the room — not what buyers actually need to hear.

The fix isn't more copy. It's better input. Here's how I get it.

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01. Discovery & Context

We start by defining your commercial goals and auditing what you already know. We align on the gaps so we know where to dig.

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02. Insight & Analysis

I combine customer interviews with internal data and market context to understand how buying decisions actually happen and where your positioning should focus.

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03. Story Development

I turn raw insight into a strategic narrative, including a messaging framework, buyer personas, and positioning guidance your team can use immediately.

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04. Delivery & Alignment

Messaging shouldn't die in a PDF. You get ready-to-use assets—website copy, sales battle cards, pitch decks—built directly from the research.

Companies I've worked for and with

When the message finally lands

Everything downstream gets easier. Sales conversations move faster. Marketing has something to work from. And the whole team stops debating and starts executing.

Sales cycles shorten

Your sales team stops struggling to explain the product. They start having high-value conversations because the prospect "gets it" in the first 30 seconds.

Marketing moves faster

No more staring at a blank page or debating copy. You have a "Source of Truth" framework that makes writing ads, emails, and content effortless.

Internal alignment 

Product, Sales, and Leadership finally align behind one clear story. The circular meetings about "who we are" stop, and execution begins.

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Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf