Most revenue problems aren't marketing problems. They're alignment problems.
Sales is pitching one thing. Marketing is promoting another. Product is solving a different problem altogether.
Everyone is working hard. They're just not working from the same understanding of the customer.
I'm a research strategist for B2B founders and revenue leaders. I uncover the gaps between customers, teams, and strategy so businesses can make better decisions and grow with more confidence.
You're probably here because...
Sales and marketing are telling different stories
Different decks, different pitches, different websites. Customers notice before you do.
Your AI output sounds like everyone else's
Generic inputs produce generic content. The tool isn't the problem.
Every deal still runs through you
You're the only person who can close it. That's not a sales problem. It's a foundation problem.
You're losing deals you used to win
The pitch hasn't changed. The pipeline has. Something shifted and you can't see it from the inside.
Your best sales rep left and nobody can replicate what they did
The knowledge walked out the door because it was never written down.
You're attracting the wrong clients
The message is pulling in people who aren't quite right anymore. The positioning has drifted.
The problem with fixing the symptom is that it keeps coming back.
The problem
A new website. A repositioned product. A better deck. They all help, briefly. Then the same friction returns because the underlying question was never answered: what do your customers value, and is your business really built on that?
The solution
The businesses that break out of that cycle aren't the ones who tried harder. They're the ones who stopped guessing and went to find out. When you know what's true, the rest moves faster.
WHY RESEARCH
The insight that shifts things doesn't come from inside the business.
It can't. Everyone is too close to the product, too invested in the current story. The perspective that changes things comes from outside — structured conversations with the people whose decisions your business depends on, run by someone with no stake in what they say and who knows what to do with it.
That's not a survey. It's not a workshop where the same people say the same things with more Post-it notes. It's evidence from your customers that settles what internal opinion couldn't and makes the next decision faster to reach.
How it works
I bring every client through this process. Where we spend the time depends on what the diagnosis finds.1. Diagnose
A focused workshop with the right internal stakeholders to map the problem, its impact, and what we think is causing it.
You leave with: A defined problem statement and a clear research plan.
2. Research
Internal interviews, customer conversations, data audits — whatever the diagnosis says is needed.
You leave with: Evidence-based insights to align your teams and inform decision-making.
3. Build
The research findings become something the business can use. Positioning, messaging, personas, go-to-market strategy, sales enablement — whatever the evidence says is needed.
You leave with: A foundation the whole team works from. Not a report. Something that changes how decisions get made.
4. Optimise
For businesses that want ongoing input — a thinking partner who already knows the context and is available when the next decision arrives.
You leave with: Someone in your corner at the next inflection point. Without starting from scratch.
From €3,500. Typical engagements run eight to twelve weeks. Every project is scoped individually — get in touch and we'll tailor the process to what your business actually needs.
Don't take my word for it
“Grace was the exact person we were looking for — well-versed in the nuances of research, professional, and a great communicator. I’d 100% work with her again.”
“The work will really help us underpin our messaging and copywriting going forward. Not only was the work outstanding — we always knew where we were in terms of progress.”
Who I typically work with
B2B founders and MDs who feel something isn't working and own the revenue number when it doesn't move.
Senior hires — heads of sales, growth, or marketing — who've diagnosed the problem but need external evidence to make the case internally.
Companies past product-market fit with a specific commercial question they can't answer with confidence from inside.
About me
Hi, I'm Grace. I've spent 15 years being the person businesses call when something isn't working and nobody can see why.
I've worked through every shift in B2B marketing, from the pre-digital playbook to an AI-driven world, across multiple industries. One thing hasn't changed: the businesses that grow are the ones that understand their customers better than their competitors do. That's what I help you find out.