A few of the businesses I've worked with, and what we found out together.

Every one of these started with a real commercial question — something that wasn't adding up, even if nobody could say exactly why yet. What follows is what we found, and what changed once they could see it clearly.

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Growth Cluster Feasibility & Strategy

Galway Chamber and partners wanted to explore the feasibility of a new SME growth cluster in the West of Ireland. I managed the six-month project, coordinating research, stakeholder engagement, and specialist workstreams to develop a recommended model.

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Go-to-Market Feasibility & Strategy

Navigantium wanted to move from supplying offshore expertise to owning the fleet. I ran the feasibility research — market, competitive, and customer — that gave them a go-to-market strategy investors could trust.

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Positioning & Messaging Strategy

Amplify Infrastructure was expanding into international markets and growing the Amplify Academy. I led a messaging project that gave the team one documented version of who they are — and the collateral to back it up.
 
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Customer Research & Messaging Strategy

Partnering with B2B agency Laurel Leaf, I led foundational customer research to deliver a new messaging framework, revised buyer persona, and complete journey map for their client.

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