The right message changes everything

For B2B companies, a clear story is the foundation for real growth. But what does that process look like? These case studies break down how I partner with businesses to move from confusion to clarity, turning deep customer insight into marketing that connects.

Take a look. If you see your own challenges reflected here, let's talk about how we can solve them together.

Customer Research & Messaging Strategy

Partnering with B2B agency Laurel Leaf, I led foundational customer research to deliver a new messaging framework, revised buyer persona, and complete journey map for their client.

Strategic Research & Brand Consultancy

My time at H+A was spent delivering research-driven brand consulting and marketing strategy for a mix of B2B and B2C clients, laying the groundwork for my focus at Amplistory.

Product Launch Marketing

BrightWork 365 was a new SaaS tool launching into a crowded market. I led the go-to-market plan, creating a distinct brand story and identity to drive awareness and build momentum.

Messaging and Visual Rebrand

SocialTalent's market position had shifted. I led a full rebrand, delivering a new messaging framework and visual identity to sharpen their story and relaunch their website.

Research and Messaging Refresh

Project Central’s messaging wasn't connecting with actual customer needs. In-depth customer research allowed me to overhaul product positioning and refine personas, creating marketing that connected.

Messaging and Brand Overhaul

A disconnect between marketing and sales was holding BrightWork back. I developed new customer personas and a unified messaging framework, which resulted in higher quality leads and a shorter sales cycle.