Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
Stay connected and receive a monthly newsletter with highlights and new insights — subscribe here.
95% of new products fail. The most common cause isn't the product — it's messaging built for the wrong buyer at the wrong stage.
Most product launches go out with messaging the team already knows isn't right. Here's what the internal fight looks like and what to do when you...
Sales and marketing misalignment is operational, not cultural. Here's what it costs and how a research-driven messaging framework fixes it.
B2B teams with complex products write bad copy for the same reason: they assume buyers will do the work. Here's what the curse of knowledge costs...
A research case study on the houseplant boom. Learn the human drivers behind this wellness market and see a human-led, AI-assisted research process...
Two rebrands. One built on internal opinion, one built on customer research. Here's what the difference looked like in practice.
Most customer research doesn't fail in the field. It fails when the findings land in a document nobody acts on. Here's how to close that gap.
Customer research avoidance is usually a process problem, not a people problem. Here's what it costs — and how to fix the approach.
Customer research is an easy budget to cut — until something goes wrong. Here's how to build the case for it before that happens.
Original research earns AI citations and builds search visibility in ways optimised content can't. Here's why it matters — and how small teams can do...
AI tools generate customer insight that looks right, reads well, and reflects category averages. Not your customers.
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Why companies skip user research — and what it costs them. Four internal blockers, and what's actually driving them.
Customer interviews reveal what analytics can't: why buyers decide the way they do. A guide to running them well in a B2B context.
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...
Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...
Customer research doesn’t have to overwhelm. Learn easy, effective ways to collect insights that improve product decisions and marketing clarity.
When B2B messaging stops working, the fix isn't better copy. It's better customer insight. Here's what's actually going wrong.
Explore 6 must-have customer research resources to better understand your audience, improve product-market fit, and drive marketing decisions.