Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
Stay connected and receive a monthly newsletter with highlights and new insights — subscribe here.
A research case study on the houseplant boom. Learn the human drivers behind this wellness market and see a human-led, AI-assisted research process...
Planning a website rebrand? Learn why many fail and how a practical, layered approach to customer research and messaging ensures your project...
Transform your customer research into actionable insights with a three-part plan to enhance decision-making, prioritise actions, and drive measurable...
Don't let fear of customer feedback stop you. Learn why research feels flawed, how to fix your interview process, and why insight is essential to...
Justify the investment in customer research by proving its ROI. Get stats, a 4-step framework, and learn lean methods to get insights on any budget.
Customer interviews seem simple — but they’re not. Learn why they’re harder than you think and how to run them for real insight.
Search is changing fast. Learn how original research drives visibility across SEO and AI search—and why creating what AI can’t is your next advantage
Think you're doing customer research? Use this 10-point checklist to spot surface-level shortcuts and make sure your insights support better...
Access to data is easy. Real insight is rare. Here's why the rise of DIY and AI-assisted research isn't a substitute for deep, strategic...
Bias in user research is unavoidable—but manageable. Learn 7 common biases, how they creep into your research, and practical ways to reduce their...
Learn how to write a research hypothesis that turns vague ideas into focused investigations. Get better insights, sharper questions, and smarter...
Many companies skip user research and pay the price. Learn why it’s overlooked, what it costs your business, and how to build a research-first...
Should you trust the numbers or your gut? Explore the balance between data and intuition in marketing and learn how to make smarter, faster...
Part 2 of the content rethink: Learn what to do instead of churning out content. Build a focused content marketing strategy that drives real results.
More content ≠ better results. Learn why your content marketing strategy needs focus, not volume—and how to create content that drives real impact.
Master customer interviews with this guide for marketers and business owners. Learn how to get valuable insights to shape better products, messaging,...
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...
Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...
Customer research doesn’t have to overwhelm. Learn easy, effective ways to collect insights that improve product decisions and marketing clarity.
Struggling with AI marketing messaging? Learn how to communicate AI value clearly and authentically—without sounding vague, overhyped, or like...
Find out why your marketing messaging isn’t landing and get actionable tips to connect with your audience, boost engagement, and sharpen your brand...
Discover proven strategies for marketing messaging that captures attention, builds trust, and helps your product stand out in competitive markets.
Learn how customer-centric product messaging helps customers connect emotionally with your product, driving higher trust and long-term brand loyalty.
Explore 6 must-have customer research resources to better understand your audience, improve product-market fit, and drive marketing decisions.