A Guide to Customer Interviews for Marketers and Business Owners
Master customer interviews with this guide for marketers and business owners. Learn how to get valuable insights to shape better products, messaging,...

Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Master customer interviews with this guide for marketers and business owners. Learn how to get valuable insights to shape better products, messaging,...
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...
Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...
Customer research doesn’t have to overwhelm. Learn easy, effective ways to collect insights that improve product decisions and marketing clarity.
Explore 6 must-have customer research resources to better understand your audience, improve product-market fit, and drive marketing decisions.