Data vs Intuition in Marketing: How to Find the Right Balance
Should you trust the numbers or your gut? Explore the balance between data and intuition in marketing and learn how to make smarter, faster...

Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Should you trust the numbers or your gut? Explore the balance between data and intuition in marketing and learn how to make smarter, faster...
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