Clearer revenue decisions start with a shared understanding of the customer.
This is where I write about the research, positioning, messaging, and alignment issues that help B2B teams make better decisions, tell a more consistent story, and grow with more confidence.
Stay connected and receive a monthly newsletter with highlights and new insights — subscribe here.
Customer research is an easy budget to cut — until something goes wrong. Here's how to build the case for it before that happens.
Original research earns AI citations and builds search visibility in ways optimised content can't. Here's why it matters — and how small teams can do...
AI tools generate customer insight that looks right, reads well, and reflects category averages. Not your customers.
Why companies skip user research — and what it costs them. Four internal blockers, and what's actually driving them.
Customer interviews reveal what analytics can't: why buyers decide the way they do. A guide to running them well in a B2B context.
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...