Continuous Discovery: The Key to Staying Connected with Your Customers
Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...

Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Learn how to build a continuous research process to stay aligned with customer needs, uncover new insights regularly, and make smarter product...
Master competitive analysis to excel in product marketing. Learn strategic frameworks, tools, and techniques for effective market positioning and...
Customer research doesn’t have to overwhelm. Learn easy, effective ways to collect insights that improve product decisions and marketing clarity.
Struggling with AI marketing messaging? Learn how to communicate AI value clearly and authentically—without sounding vague, overhyped, or like...
Find out why your marketing messaging isn’t landing and get actionable tips to connect with your audience, boost engagement, and sharpen your brand...
Discover proven strategies for marketing messaging that captures attention, builds trust, and helps your product stand out in competitive markets.