AI
Why your AI content sounds like everyone else's
Most companies cleaning up their data before using AI are solving half the problem. Here's the layer that's still being skipped.
Welcome to the AmpliStory blog
Welcome to the AmpliStory blog. Here I share hands-on research case studies, messaging insights, and essays on the cultural ideas shaping how we work, communicate, and make decisions. You’ll also find quick field notes and reflections for curious marketers, strategists, and creative thinkers.
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Research Methods
Why your sales pitch only works when you're in the room
When the sales pitch only works when the founder tells it, the problem isn't the team. It's a story that was never properly documented. Here's what...
Grace Windsor
May 1, 2026
Messaging
When product launches fail because nobody talked to the buyer
95% of new products fail. The most common cause isn't the product — it's messaging built for the wrong buyer at the wrong stage.
Grace Windsor
Apr 2, 2026
Messaging
Launching with messaging you know isn't right
Most product launches go out with messaging the team already knows isn't right. Here's what the internal fight looks like and what to do when you...
Grace Windsor
Mar 3, 2026
Messaging
Why sales & marketing are misaligned (and how a messaging framework fixes it)
Sales and marketing misalignment is operational, not cultural. Here's what it costs and how a research-driven messaging framework fixes it.
Grace Windsor
Feb 3, 2026
Research Methods
Why smart teams write bad copy (and how to fix it)
B2B teams with complex products write bad copy for the same reason: they assume buyers will do the work. Here's what the curse of knowledge costs...
Grace Windsor
Jan 6, 2026