Build a B2B strategy that clicks with The Persona Sprint

Stop building your strategy on team assumptions. In just four days, this collaborative sprint delivers a single, evidence-backed profile of your best-fit customer.

It's the clarity and confidence you need to make your next move.

AmpliStory Persona Sprint

How much are your team's internal assumptions costing you?

Every marketing message that doesn't land, every sales call that falls flat, and every launch that misses the mark starts with a small, flawed assumption about the customer. Getting it wrong doesn't just waste your budget; it damages your credibility and makes every campaign harder.

Consider this:  86% of your B2B customers expect you to be well-informed about their needs, yet a staggering 77% of them find the buying process itself overly complex and difficult.

The disconnect between what customers expect and what they get is your biggest opportunity.

Yet most teams fail to seize it because:

  • They’re too busy executing.
  • They think they already know the answer.
  • They don’t have the capacity to gather and analyse the data.
  • Internal politics get in the way of making an objective call.

That’s where I come in. I’m not part of your internal dynamics. I’m not defending past campaigns. And I'm not influenced by who shouts loudest in a meeting. My job is to give you clear, unbiased insight based on the evidence, so you can move forward with confidence.

How it works

My four-day Persona Sprint is a focused, collaborative process that gets straight to the point. The sprint is a simple, four-step journey designed to deliver maximum insight in minimum time.

Data audit

I explore your existing data—from analytics to sales notes—to find hidden insights and challenge your team’s assumptions.

Live workshop

In a focused, 2-hour session, I guide your team through a collaborative exercise to build a single, shared profile of your ideal customer.

Persona profile 

I combine our findings into an actionable persona profile document, a ready-to-use blueprint for your entire team.

Clear next steps

You’ll get a simple plan detailing how to immediately start using your new persona and what to consider for future growth.

What you get

The sprint is a strategic service that pays for itself by making all of your future marketing and sales efforts more focused and effective.

The Persona Sprint

 €2,200

  • AmpliStory Persona Sprint A baseline of who your customer is today, based on your existing data.
  • AmpliStory Persona Sprint Team alignment on your ideal customer in a 2-hour workshop.
  • AmpliStory Persona Sprint A persona profile to align your marketing and sales team.
  • AmpliStory Persona Sprint The confidence to move forward on big decisions, with clear recommendations on what to do next.
FAQ

Learn more about The Persona Sprint 

How much does The Persona Sprint cost?

The sprint costs €2,200 (ex. VAT) and the pre-workshop audit, the 2-hour live workshop with your team, and the creation of your final persona.

 

Payment is due upfront to book your spot and begin the work. As I start the research and audit immediately, the fee is non-refundable.

You can book your sprint using this payment secure link. 

Is this a full consulting project?

No. The Persona Sprint is a focused, high-impact service. It's designed to solve one specific problem—creating an actionable persona—in a very short timeframe. It doesn't include strategy development or implementation.

 

How can this be done in just 4 days?

The process is highly structured and collaborative. By front-loading the data audit and using a focused workshop, I can get to the core insights quickly. The 4-day window is dedicated to this single objective, ensuring a fast and effective outcome.

 

What if I don't have a lot of customer data?

That's fine. The sprint is designed to work with what you have.

I'll use a combination of your existing internal knowledge, sales team insights, social media comments, and a detailed audit of your website to build the persona.

Who from my team should attend the workshop?

I recommend a small group (3-5 people) of key stakeholders. This should include the founder or a decision-maker, a member of the marketing team, and a representative from sales. This ensures all relevant perspectives are included.

Could I just use AI to do this?

AI can help with ideas, but it does not know your business context, interpret nuance, or assess credibility. You are hiring me for strategic judgement and the ability to turn signals into usable, real-world insight.

How is this different from doing it internally?

Internal teams are often too close to the work and too busy to take a truly objective look at their market. I bring a structured process, an external perspective, and no internal politics.

What if I want to add surveys or interviews?

That is a separate project. Once you see the results of this package, we can scope a custom research project with interviews, surveys, or deeper market validation.