Customer research for a clearer strategy

For capable teams who need to make confident decisions.

I use customer insights to move beyond hunches and give your teams the clarity they need to build products that sell, create marketing that connects, and win more deals.

AmpliStory Brand Messaging Sprint

Is your business facing one of these challenges?

  • You're scaling up and need a more structured approach to growth, from product-market fit to your sales motion.
  • You're about to launch a new product or enter a new market and can't afford to get it wrong.
  • You feel like your messaging is out of date and you've lost touch with who your customers are today.
  • You're spending on marketing and sales, but you're not seeing the ROI.
  • Your team is stretched thin on tactical work and lacks the dedicated time or expertise for strategic research.

 

The last thing you need is a bloated research report or a one-size-fits-all strategy. You need a path forward that's clear, actionable, and ready to go. I'm here to provide that direction.

How it works

Every project is tailored, but my process is always transparent. Here’s how we’ll work together to get from questions to clarity.

  1. A clear conversation: We start with a deep dive into your business. We'll discuss your goals, challenges, and what you need to achieve. 
  2. Your custom plan: I’ll propose a custom plan that outlines the research, strategy, and deliverables you'll receive.
  3. Ready to go From there, I get to work. Depending on the project, I'll use a mix of methods like one-on-one customer interviews, competitor audits, and concept or messaging tests. I’ll handle the entire process, providing you with regular updates along the way.
  4. Strategy and delivery: I deliver the findings in a workshop-ready deck and work with you to translate the insights into a concrete strategic plan, messaging framework, or go-to-market roadmap that your team can start using immediately.
AmpliStory Grace Windsor

Putting research into action: What we can do together

A custom project gives us the depth to go beyond a quick sprint. We'll look externally at the market, your competitors, and your customers to build a complete picture. The goal is to deliver a clear, actionable plan.

Here are a few examples of what that can look like:

Personas & Messaging 

I'll talk to your real-world customers to develop sharp, relevant personas and messaging that your marketing and sales teams can actually use.

Rebranding & Positioning 

We'll uncover your unique place in the market and craft a brand strategy that resonates with your best customers.

 

Content & Case Studies

I'll conduct research that can be turned into compelling, original content (like reports or articles) to boost your authority, SEO, and lead generation.

Product Launch Strategy

I'll validate your ideas and build a go-to-market plan based on what your target audience truly wants and needs.

Roadmap Feedback

Get direct feedback on new features or concepts before you invest in development, ensuring you build what customers will actually buy.

 

Sales Enablement

I'll uncover your customers' key buying triggers and pain points, equipping your sales team with the voice-of-the-customer data needed to close more deals.

 

Profile pictures (13)
Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf

 

Explore more customer stories

FAQ

Learn more about my services

What kinds of projects can you help with?

I provide support for a wide range of initiatives, including brand messaging and positioning, go-to-market strategy, product launches, content strategy, and customer-focused campaign planning.


Not sure what you need yet? That’s totally fine — we’ll figure it out together.

Where do you work from? Can we meet in person?

I work remotely with clients across Ireland and beyond. We can run sessions online or, if you're based in Galway, in person. Travel outside of Galway is available and will be quoted separately.

How much do your services cost?

I don't have a one-size-fits-all price list. All services are priced based on the specific project scope, deliverables, and timeline. I'll provide a clear, custom quote after our initial conversation.

Do you offer ongoing support?

Yes. Many clients engage me as a Fractional Partner for a set number of hours per month to provide consistent strategic support for their team.

Can you help implement the work too?

Yes. I can write messaging and content, brief other creatives, manage timelines, or just keep things moving—depending on what you need.

How do you work with agencies and consultants?

I offer flexible models, including white-label, behind-the-scenes, or collaborative partnerships.

I can act as an extension of your team to provide deep customer research and strategic support for your clients.