Turn your messaging into your competitive advantage

t’s true that you can’t always track a direct line from a "headline" to a "sale." But you can calculate the daily cost of the problem.

Think about what the current lack of clarity is costing you:

• The cost of bounced traffic: You’re paying for ads and content to drive people to your site. If they leave because they don’t "get it" in five seconds, that budget is wasted.
• The cost of stalled deals: How much revenue is sitting in your pipeline right now because your sales team can’t clearly articulate why you are the better choice?
• The cost of friction: Think about how hard it is to get a campaign out the door when Sales and Marketing are misaligned. That internal drag slows down everything.

 

When your story is clear and based on customer evidence, friction disappears across your organisation. That is what you are investing in.

Yes. Every project follows the same proven framework to ensure we don’t miss anything:

1. Discovery: We align on your business goals and the exact problem we’re solving.
2. Insight: I conduct the research (interviews, audits, and data review) to uncover the truth.
3. Story Development: I translate those insights into your strategic messaging and positioning.
4. Handover: I turn the strategy into execution-ready assets (like web copy and battle cards) so you can launch immediately.

 

 

The Messaging Sprint typically takes 8-10 weeks. The Strategic Deep Dive typically takes 10-12 weeks.

Quality research takes time. We need to recruit the right customers (not just the easy ones), conduct deep interviews, and synthesise the data into a strategy that lasts. 

For the Deep Dive, the exact timeline depends on your specific business goals, the number of internal stakeholders we need to align, and the complexity of your product suite. We will define the schedule together during our initial conversations. 

This is where I map the landscape before we talk to customers. I analyse your top competitors to see where they are strong (and where they are generic). I also mine "voice of customer" data from review sites (like G2 or Capterra), forums, and social discussions.

It’s a fast, cost-effective way to build a solid understanding of your market without blowing the budget.

This groundwork means we don't waste time asking basic questions during the interviews—we can use that time to dig into the deeper insights we couldn't find online.

 

 

The Core Framework (Tier 1) gives you everything you need to talk to customers: your Value Proposition, Elevator Pitch, Brand Narrative, and key Benefit Pillars. It is designed to fix your external marketing.

The Full Framework (Tier 2) covers Go-to-Market plus Internal Alignment. In addition to the Core elements, we define your Brand DNA (Vision, Mission, Values) and Tone of Voice guidelines. This is essential for larger teams that need to align their culture, product, and sales teams behind a single identity.

You likely have a goldmine of insights locked in your systems. I review your existing sales call recordings (if you use tools like Gong or Chorus), read through support tickets, and analyse your CRM data to learn more about your customers. 

I also speak with your internal stakeholders to download their knowledge.

This helps us spot the disconnect between what you think you’re saying and what’s actually happening on the ground.

 

 

I build the story, not the design. I provide a complete story and text wireframes that you can hand directly to a designer.

The scope includes:

• The core story: A 6–8 slide narrative flow that explains the market problem, the "shift," and your solution.
• Persona variations: Tailored slides for your specific buyers (up to 3 unique slides per persona, for a maximum of 3 personas).

This ensures the logic and persuasion are perfect before you spend budget on visual design.

 

 

We do this together. You provide the list of recent customers or lost leads (from your CRM), and I handle the outreach, scheduling, and interviewing. I act as a neutral third party, which means customers are often more honest with me than they would be with your sales team.

I know B2B marketing teams are busy. I keep your involvement focused on high-impact moments: the Strategy Workshop (60–90 mins), providing the customer list, and the final Handover Workshop. I handle the heavy lifting in between.

Yes. While the packages above are my most popular engagements, I frequently support teams with bespoke strategic challenges.

Common custom projects I take on include:

• Churn & Retention Analysis: Conducting exit interviews to find out exactly why customers are leaving.
• New Market Validation: Testing a hypothesis before you invest heavily in a new vertical.
• Sales Enablement Training: Running workshops to teach your sales team how to use the new messaging effectively.

If you have a specific challenge in mind, just book a call and we can scope a custom project that fits your goal.