Strategic Research & Brand Consultancy at H+A Marketing & PR

What I Delivered

At H+A, my role spanned brand strategy, customer research, content development, and full-service campaign delivery across sectors including logistics, healthcare, food and drink, manufacturing, and retail. My focus was always the same: uncover the right insights, and turn them into meaningful direction.

That meant:

• Running interviews and internal workshops to align teams and clarify positioning.
• Leading strategic research to inform rebrands and commercial pivots.
• Creating insight-driven messaging frameworks and brand plans.
• Collaborating with in-house creative teams and external partners to bring it all to life.

Working agency-side gave me the ability to manage multiple moving parts — strategic thinking, creative execution, client relationships — and taught me how to make research both practical and powerful in a commercial setting.

It’s also why I work so well with consultants and agencies today: I understand the pressure and the pace.

Standout Projects

• PalletXpress: A full rebrand built on deep audience research, competitor analysis, and internal stakeholder interviews — followed by a new brand identity and website.
• Baron’s Self-Storage: Worked closely with the client to define their brand strategy, including a research-led platform and 12-month marketing plan grounded in real customer insight.
• VEON (formerly FEL): Managed the rebrand from Forestry Enterprises Ltd, covering brand direction, messaging, website content, and print collateral.

Work with me to redefine your brand's market position and messaging strategy.