Build a B2B brand that works. Do it without the anxiety of guessing.

Research shouldn't end in a dusty report. It should give you confidence.

I connect deep customer insight to strategy, helping you create messaging that works and launches that deliver with certainty.

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AmpliStory Grace Windsor

How I can help you

You're smart. Your team is capable. But you're tired of the pressure of making big decisions based on assumptions.

I'm your strategic partner in closing that gap. I go out and find what your customers really think, then work with you to turn those insights into a clear message and a simple plan your team can run with.

You need me if…

  • You're making a big move (like a rebrand or launch) and can't afford to guess if it's the right one.
  • Your messaging isn't landing, and you need to find out the real 'why' from your customers to make your marketing more effective.
  • You're advising a client through a big change and need solid proof to back up your strategic recommendation

Brands I've worked for and with

How we can work together

I offer flexible ways to work together, from quick wins to full-scale consulting.

Marketing services AmpliStory

Mentoring

Perfect for solo marketers, founders, and marketing leaders.

What we can cover:
  • Messaging and offer reviews
  • Research plans you can run
  • Business strategy and priorities
  • Flexible—bring any challenge
BOOK MY SESSION
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The Persona Sprint

Fast, evidence-backed insight. Ideal before a launch, rebrand or campaign.

Includes:
  • Data audit
  • 2-hour persona workshop
  • An actionable persona profile
  • Next steps plan
EXPLORE THE SPRINT
AmpliStory Services

Research Projects

For projects that need deeper research and strategic planning.

Includes:
  • Customer interviews and surveys
  • Brand positioning and messaging
  • Campaign and content strategy
  • Competitor and market insights
VIEW RESEARCH SERVICES

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Before working with Grace, we knew the importance of conducting thorough customer research, we just didn't have the internal experience or knowledge to do so.

When a client came to us asking for support in this area, Grace was the exact person we were looking for: Someone well-versed in the nuances of research, who brings professionalism, a keen eye for detail, and great communication skills to the project.

I'd 100% work with her again and if you're looking for support with customer research or marketing strategy, I suggest you do too!

Defne Gencler, Founder and Managing Director, Laurel Leaf



Defne Gencler, Founder and Managing Director, Laurel Leaf

White-label research services for agencies and consultants

I partner with consultants, fractional CMOs, and agencies who want to deliver stronger client work, upsell strategy services, or take on bigger projects — without stretching themselves thin.

I run the research — interviews, surveys, analysis — and turn it into insight you can use. I fit into your process, bring strategic thinking, and get it done with zero hand-holding.

Great for:
  • Brand strategy, positioning, and messaging projects
  • Go-to-market and product launch support
  • Customer insight phases in rebrands or new market entry
  • Strategic audits and discovery work
  • Ongoing research capacity for retainer clients
Includes:
  • Customer interviews, surveys, and desk research
  • Insight summaries, workshop-ready decks, and recommendations
  • Strategic input, messaging frameworks, and planning support
  • Flexible delivery: white-labeled or collaborative